Is Fur Making a Comeback?

The first time I ever touched fur was when I was four years old. An older relative had a stole and I was entranced at how soft it was and its beautiful, shimmering brown tones.

Then I saw the feet and faces — eyes, snouts and eyes — of the animals who’d been slaughtered and stitched together to make the stole. I wanted to wash my hand fast.

I felt equally horrified to read in AFP that, after the anti-fur campaigns of the 1980s and 1990s, the efforts of groups like PETA and the passing of a fur ban in West Hollywood last year, the fur trade is making a comeback. Fashion designers have been putting fur “back on the catwalks” and “luxury-hungry China” has helped global fur sales to rise by 70 percent in the past decade, to the tune of 15 billion dollars.

According to AFP, the fashion industry’s heavyweights (Marc Jacobs for Louis Vuitton, Jean Paul Gaultier, etc. etc.) are not just turning out your grandmother’s mink coat. They’re using “lightweight fur” for summer clothing. Former British MP Mark Oaten, now the head of the International Fur Trade Federation (IFTF), says that countries with decidedly non-arctic temperatures (Turkey, the United Arab Emirates and Brazil) are targets. As he comments, ”This industry tends to follow where the wealth is.”

Philippe Beaulieu, head of the French Fur association, tells AFP more about how to make fur wearable in hotter climates:  “There are no hang-ups about putting fur on the summer catwalks, because it can be shaved so close it becomes like velvet or silk.” One wonders, why go to all the trouble to kill animals, skin them and shave, laser cut, etc. their fur so it is “like velvet or silk”? Especially when one could (for instance) simply use actual velvet or, indeed, fake fur.

IFTF is planning a new ad campaign in magazines like Vogue, GQ and Home and Garden; fur is being labeled an essential for the fashionista and for men, too. The ad campaign will attempt to tackle the glaring ethical issues about using fur directly by emphasizing the IFTF’s “Origin Assured” (OA) labeling campaign. Fur with this designation must be from a country in line with Council of Europe standards on fur farming regarding “cage size, access to water, type and regularity of feed, housing conditions and pain-free slaughtering techniques.”

Countries that adhere to OA standards of producing fur are Belgium, Canada, Denmark, Finland, France, the Netherlands, Norway and the United States. But 25 percent of the world’s fur comes from China, which does not follow OA standards, and certainly not for the fur products sold in its domestic market.

Indeed, last year, “cruelty-free” fox boleros and coyote shrugs could be found on the racks of Manhattan department stores, say Bloomberg, and sales of mink were up. 19 percent of people said they would be more likely to buy fur designated OA.

Frankly, the OA standards, with their claims that the “fur trade is committed to sustainable and responsible practice,” seems nothing more than an unabashed propaganda campaign on the part of the fur industry, to give the appearance that it is concerned about ethical issues.

Unlike the grotesque stole my relative wore so many years ago, the furs used in the latest fashion creations on Paris runways have the faces and feet and tails of the poor creatures chopped away and the blood washed off. But there is just no way around the fact that if you’re wearing fur, you’re draping the skins and corpses of dead animals over yourself.


Related Care2 Coverage

Israel Reconsidering Fur Ban

“Fur Hag” Kim Kardashian Flour-Bombed (Video)

Victory! West Hollywood Bans Fur

Photo by Spider.Dog


Jenkins Malcom
Jenkins Malcom1 years ago

great stuff

Nimue P.


Silvestr Vetchinin

It better not be making a comeback. You can really survive without fur and those wonderful creatures can also survive.

Read more:

Clara Halfin
Clara Halfin3 years ago


Bella M.
Bella M.3 years ago

Fur is cruel and not necessary...I'm very sad that its coming back in fashion....

vicky t.
vicky T.3 years ago

Dear Lord!! Is the stone age making a comeback?! because we don't need fur !!

Laura Saxon
.3 years ago

I hope not! Fur is cruel. It is cruel and nasty and the fur belong to the animals.

Janet W.
Janet W.3 years ago


Janet W.
Janet W.3 years ago

I saw part of the video on how dogs suffer a horrific death being skinned for their fur. I cried and could not watch anymore of the video. This has to STOP ASAP! I cannot imagine what these precious animals are going through but it sickening me!. You need to keep this Video Viral so more ppl see just what is going on. The rich need to see this Video for sure that is if they have a heart they will never buy another fur coat or any other that is made out of Animal Fur. My God this is HEARTLESS & BARBARIC!!!!!!!!!!!!!!!!!!!!!!!!!!!

N Towle
Nan Towle3 years ago

Misery, torture and murder and NOT FASHIONABLE, not ever.
This is akin to the "Hannibel Lechter" version for humans and wearing skins. "How nice and soft your skin is, I'd like to wear it now." Creepy, disturbing and sickening. Why any different for other sentient beings?

Fashion and glamor are NOT the mindless and frivolous wearing of skin(s) that has been mercilessly ripped from a sentient beings body writhing in excruciating, pain, suffering and misery after they've been lethally injured, tortured, until they slowly die, horribly, to be used for some frivolous decoration on some item that will be thrown away and discarded without a second thought sooner or later. The life we stamped out for a moment of selfish gratification was a very big deal to that being, just as ours is to us. We must continue to fight this.