With less than two weeks before 1,200 international celebrities and fashion leaders descend on the capital city of South Korea for an important fashion show presented by Fendi, city officials in Seoul have notified the Italian fashion house the show will be canceled if the company brings any fur items to the event.
City officials made their decision after a multitude of complaints from animal rights groups called for a ban on fur from the show.
“We have received complaints from animal rights activists and saw negative public opinion on the Internet … we can’t let such a controversial thing be staged at a public property,” a spokesman for the city government told AFP.
Fendi is scheduled to have the high-end runway show which will introduce their Fall/Winter collection, on June 2 at the newly-built floating island on the Han River. The event was set to be similar to one held at the Great Wall of China in 2007, where Fendi attracted 532 million viewers worldwide.
Representatives from Fendi say they are shocked about the demand and the short notice they received. They planned to present 40 pieces from their collection and 20 of those items are made from fur.
“I’m surprised to learn of Seoul city’s decision to possibly cancel the event if Fendi does not remove all fur pieces just two weeks before the event,” Fendi CEO Michael Burke said in a statement. “I met with Seoul City Government officials last March and at this meeting there was agreed mutual excitement and cooperation for the execution of this premier event.”
Seoul officials explained they did not understand how the fashion industry worked when they agreed to have the event in their city. They have not cancelled the fashion show yet and hope to work on a compromise with Fendi.
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