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GMOs Force Naked Juice To Drop ‘All Natural’ Label

GMOs Force Naked Juice To Drop ‘All Natural’ Label

Thanks to companies like Monsanto and its friends in the federal government, it’s nearly impossible to know whether foods and beverages contain genetically modified organisms (GMOs). Apparently, it’s up to big corporations to decide what we eat, and not us.

In response to public outcry, however, some companies have begun voluntarily alerting us to the presence of GMOs in their products. In most cases, companies go to great lengths to show that their product is GMO-free, because they know people are more likely to buy it than an unlabeled product.

Sadly, however, it’s now become evident that some labels claiming “No GMOs” can’t be trusted.

Naked Juice, a subsidiary of Pepsi Co., recently settled a lawsuit alleging that it falsely advertised some of its juice and smoothie products as “all natural” and not genetically modified. While the company officially maintains its innocence, it has established a $9 million settlement fund for consumers who feel that they were duped by this marketing scam.

“Members of the putative nationwide class will each be eligible under the proposed agreement to recover a maximum of $45 dollars,” explains “The agreement will also require Naked Juice to establish a product verification program, hire or assign a quality control manager to oversee the independent testing process for the company’s product line, establish a database to allow the electronic tracking and verification of product ingredients.”

As part of the settlement, Naked Juice will also be forced to remove the term “All Natural” and all related statements from its packaging.

For those fighting for transparent labeling in the food industry, this is a big win, albeit a sad one. Unbeknownst to much of the public, terms like “natural” aren’t regulated in any way, and can be slapped on just about any product that companies want to make seem healthy or environmentally-friendly. As EatDrinkBetter points out, “A wide assortment of products, ranging from Skinnygirl Cocktails to Frito Lay’s SunChips to Wesson Oil, have been guilty of this marketing ploy.”

Although Naked Juice will no longer be able to hide behind the natural, no-GMO label, there are undoubtedly millions of people who won’t notice the difference, and will continue consuming their products thinking they’re doing something beneficial for their bodies.

While the war over GMO labeling wages on at the State and Federal level, the best weapon against deceitful companies like Naked Juice is education. Take a moment to read the post “Which Food Labels Mean What They Say?” and share this post with any friends who might purchase Naked Juice.

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Image via Jeff Taylor/Wikimedia Commons

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6:37AM PDT on Sep 26, 2014

This is progress and for that I give thanks. Yet there is that part of me that says, "Tonya, this is why you pray over your food, to not only bless it but to change the molecular structure of it that no matter what, it is a blessing to your body."

4:35AM PDT on Sep 22, 2014

I am sad to read that about Naked. I liked the beverage. One more I will not drink anymore. Even if it is better than Pepsi
Here, in Europe, we have less problem with GMO (they are mostly in corn and wheat) but it is difficult to know what it is really in the product if you don't learn how to do it properly

4:03AM PDT on Apr 10, 2014

Thank you

6:13PM PST on Feb 4, 2014

Hi Kylie Not sure where you live but your story about GMO is not true . Your "facts" about GMO are not true, they sound like a monsanto press release. Where is the independent research that shows "NON GMO crops currently yield 25% less than GMO crops" There are beginning to be insect resistant GMO insects now evolving. The GMO seed is significantly more to purchase as well.

The consumer demand for non-GMO is so significant that the GMO companies spend billions around the world stopping honest food labelling, the actual topic here, because they know people given the choice will not buy it! Pest control can be achieve by non chemical methods, such as organic and biodynamic farming. I am intrigued how GMO is "safer for the environment" when the long term impacts have not been studied?

GMO is not the solution,. There is more than enough food in the world. The solution to future food shortages are three fold, firstly we seriously need to stop population human increase and reduce it. Secondly we need to ensure food is distributed better and wastage is minimised!

12:05AM PST on Jan 27, 2014


11:26AM PST on Nov 27, 2013

Best option is to invest in a good juicer - no added sugar, no hidden additives etc....

5:39PM PDT on Aug 12, 2013

My mon was recently put on a resticted diet for weightloss, so we're eating a ton of home cooked from scratch meals. The only issue is some of the products she's supposed to eat to get the nutrition that would normally come from foods the dr dosen't wnt her eating at the moment.

I just wish we had some real, honist answers on GMOs. Too many people invested in too many diffrent sides results in no one being trustworthy.

8:55AM PDT on Aug 6, 2013

Voted: 'no!'

6:12AM PDT on Aug 5, 2013


10:11PM PDT on Aug 4, 2013

Thank you.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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