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New Facebook Game Saves Endangered Cheetahs

New Facebook Game Saves Endangered Cheetahs

A new game on Facebook immerses gamers in the heart of Africa as they set out on a mission to help build a refuge and care for exotic animals.

The game, Wildlife Refuge, was announced Tuesday by Sony Online Entertainment (SOE), and allows players to customize their own refuge as they discover new breeds and protect this habitat from poachers and other dangers that threaten their existence.

Wildlife Refuge also offers players the opportunity to make a difference in real life as SOE will donate a percentage of the proceeds generated from the sale of select virtual items to the Cheetah Conservation Fund and Cheetah Kids.

SOE will contribute half of the proceeds spent by players on “Station Cash” to purchase a Cheetah Statue to the Cheetah Conservation Fund, and the other half to purchase a Baby Cheetah for Cheetah Kids.

Playable now on Facebook (, Wildlife Refuge is based on a player’s need to increase their Ecosystem Rating. Ecosystem Ratings are based on building, decorating and securing the refuge, exploring the safari, interacting with neighboring refuges and tending to the animals.  Players can compile collections, buy supplies and share achievements with friends in the game.

Despite the fact that the cheetah is the world’s fastest land animal, it’s quickly falling behind in race for it’s own survival.

The number of cheetahs has decreased from 100,000 at end of the 19th century to approximately 10,000 today. Causes of this rapidly declining population include inbreeding, high infant mortality, loss of habitat, a reduction in its prey base, conflicts with livestock farming, and a reduced ability to survive in parks and reserves due to the presence of larger predators. Yet, despite all these problems, the cheetah is the oldest of the big cats, and has survived the longest (Cheetah Conservation Fund).

The Wildlife Refuge game may be just the right tool to allow those that are concerned about the cheetah, but unable to make monetary donations, to take action on the part of this majestic, ancient animal.

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Image Credit: Flickr - Peti_Morgan

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6:52AM PDT on Mar 30, 2011

Yeah! A game to help cheetahs is a great idea! I only play one game on Facebook, and have kept it like that as I don't want to get addictive to other games, but with this being for a very good cause and for amazing animals like cheetahs (well all animals are amazing!) I'll log on to it...

6:20AM PDT on Mar 30, 2011

I try to play. But I guess it won't be too long. A good try. I'd played some apps for some causes.

5:34PM PDT on Mar 22, 2011

this 1 is new

5:03AM PST on Mar 9, 2011

Huh, I've never heard of this, thank you!

9:49AM PST on Feb 26, 2011

Yea! I like this idea! About time! :)

1:45PM PST on Jan 19, 2011

Look even if your not a game player if its for a cause and its not really costing you any money then why not! Instead of asking for a donation then this is a great way to show you care. Great Idea!

7:44AM PST on Jan 19, 2011

Until I am assured that there are no invasion of privacy issues or installation of spyware or malware along with ANY game or app on Facebook (which HAS been an issue in the past, and something tells me Facebook still isn't too concerned about it), as much as I would like to help Cheetahs (and any other animal), I'm truly sorry, but it won't be via an app on Facebook.

8:11PM PST on Jan 12, 2011

I do not play games on facebook but game is for good cause I can try.

4:02PM PST on Jan 12, 2011

I usually don't play games on facebook, but if it'll help save the cheetahs, I don't mind starting.

11:07AM PST on Jan 12, 2011

i never play games on facebook but i think i will try this one if it helps saves cheetahs

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