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Hidden Abuses Behind World’s Most Expensive Coffee

Hidden Abuses Behind World’s Most Expensive Coffee

At a few hundred dollars per pound, kopi luwak may be the most expensive coffee in the world. However, the price isn’t just being paid by consumers, but also by the animals who are used to make it. Otherwise known as civet coffee, or just plain old cat-poo coffee, kopi luwak is literally made from the excrement of Asian palm civets, who are small cat-like creatures.

For “regular” coffee production, the beans are separated from the fruit, fermented and roasted. Those who make kopi luwak are capitalizing on natural fermentation by using the gastrointestinal tract of civets who eat the berries, ferment them during digestion and excrete the undigested beans in a form that somewhat resembles a candy bar.

The resulting beans supposedly come out with a rich, smooth, earthy, chocolatey flavor. Although, the Washington Post’s food critic Tim Carman had a different take on it and said, “It tasted just like…Folgers. Stale. Lifeless. Petrified dinosaur droppings steeped in bathtub water. I couldn’t finish it.”

The beans were initially gathered from the excrement of wild civets who selectively ate the best and ripest berries, but the rarity and uniqueness led to producers realizing they were sitting on a proverbial cash cow and they subsequently jacked up prices and started factory farming civets throughout Southeast Asia.

While the product itself has been criticized by coffee connoisseurs, who just think it tastes bad, the intensive farming of civets has been criticized by both producers, who believe farming ruins the quality, and by animal advocates who believe the conditions civets are kept in are cruel and lead to a high mortality rate.

“The conditions are awful, much like battery chickens,” Dr. Chris Shepherd, Southeast Asia Senior Program Officer at TRAFFIC, told the Guardian. “The civets are taken from the wild and have to endure horrific conditions. They fight to stay together but they are separated and have to bear a very poor diet in very small cages.”

Unfortunately, in their haste to make money,  producers are now rounding up other kinds of civets, including those who don’t even naturally eat coffee berries. As the trend grows, more civets are being captured, which has raised concerns for civet species, including the binturong, who is rare and listed as a vulnerable species by the International Union for Conservation of Nature (IUCN).

The IUCN has also listed hunting and trade as a threat to the common palm civet, who is killed as a pest and for meat, or captured for the pet trade. Indonesia has a quota for taking 270 civets annually for the pet trade, but the quota is largely ignored and not enforced by authorities, according to a study published in the journal Small Carnivore Conservation.

“The problem is everybody has heard of this new exotic coffee, but very few people know what a civet actually is. I’ve talked to a lot of people who have had civet coffee but had no idea that a civet was even an animal,” Shepherd told TakePart. “If people knew what it was, I think they would either be completely horrified and grossed out, or have some compassion for the little guy. Either way, hopefully the crazy demand in America and Europe would go down.”


Please sign and share the petition asking Indonesian officials to stop cruel civet farming.

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Photo credit: Thinkstock

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12:46PM PDT on Oct 13, 2013

the human race has become an anti-life nightmare excreted out of Hell.

5:19PM PDT on Sep 4, 2013

How disgusting! Humans just constantly exploit for greed don't they?
Petition signed!

8:44AM PDT on Aug 25, 2013

Signed. Another ridiculous and abusive side effect of human bragging rights and greed.

4:14AM PDT on Aug 22, 2013

signed and shared :)

4:53AM PDT on Aug 18, 2013

Disqusting!!! Why don't people just go out and eat cat shit off their lawns?

12:49AM PDT on Aug 18, 2013

Ignorance (of animal and environmental harm that is being done to civets and the environment) plus greed equals destruction of both and ecosystems. I think that Indonesians could make much more money out of eco tourism, which would give villagers employment, keep the environment clean and safe for everyone, save species and bring lots of badly needed tourist dollars to their local economies. In that way ,everybody would win, instead of resorting to animal cruelty to provide a for a fad which will fade away in a short space of time.

2:30AM PDT on Aug 15, 2013


4:36PM PDT on Aug 12, 2013

Petition signed and I would never drink this coffee.

Greed is one of a human being's "internal enemies" and we must resist the temptation to profit at any cost to anyone or any being. We must rise to the level of the Divine by conquering this internal enemy.

8:25AM PDT on Aug 11, 2013

Signed! The practice is cruel and the coffee
sounds just awful.

6:42PM PDT on Aug 10, 2013

glad I don't drink coffee anymore......rather funny in a sick sort of way.......same s$$t...different day........what a marketing ploy......truth in advertising?.....

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