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Hollywood Stars Send Mother Earth a Valentine

Hollywood Stars Send Mother Earth a Valentine

Move over, Earth Day–a new holiday is trying to take your spot!

That’s right, this year, it looks like “Valentine’s Day” will be a little less red and pink and a lot more green thanks to the cast and crew of a romantic comedy set to open this weekend.

The movie “Valentine’s Day” is all about love between people, but when the cameras stopped rolling, it was all about love for Mother Earth. During filming, The Warner Bros. film changed standard processes to support a more green-friendly approach. One such change: having the stars of the movie (like Patrick Dempsey, Jamie Foxx, Anne Hathaway, Ashton Kutcher to name a few) arrive in rented hybrid vehicles instead of limosines.  Other initiatives included included “extensive use of solar-powered and biodiesel generators, reusable water bottles, hybrid vehicles and composting of food waste, among other steps.

By the end of filming, “producers used 350 reusable water bottles, eliminating 21,000 plastic bottles and reducing carbon dioxide emissions by 67 metric tons, according to a ‘carbon audit’ by Warner Bros.”

Warner Bros. just may be starting a green filmmaking trend and here’s to hoping that other studios get hit by Cupid’s sustainable arrow.

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Photo Courtesy of Istockphoto.com © John Gollop
By Erika Oglesby

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121 comments

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7:38AM PDT on Apr 11, 2010

thank you

8:56AM PST on Mar 1, 2010

Great story!

10:01PM PST on Feb 27, 2010

i salute to warner bros. and company

12:22PM PST on Feb 27, 2010

Interesting!

6:44PM PST on Feb 18, 2010

thanks for the article

12:43PM PST on Feb 18, 2010

Everybody needs to do their parts. I'm glad the studio make the changes and think they can do more!

2:19PM PST on Feb 16, 2010

"Rented hybrid vehicles instead of limosines" Wow! Now that's a shocker. Nice to know. It's about time the entertainment industry is stepping in and taking a stand. They have loads of money, if anyone can contribute and make a difference, they can. Go Warner Bros. Looking forward to seeing the movie, and even more now after hearing such positive Green news.

12:58PM PST on Feb 16, 2010

It is time for them to put up or shut up. Suppose things have gotten to the level where movie studios can no longer ignore the issues & continue as they have in the past. About time. I know there are many green stars, which is fantastic, but the powers that be have managed to escape it. I think it's great news for the planet.

12:15PM PST on Feb 16, 2010

Interesting, thanks!

7:15AM PST on Feb 15, 2010

Thanks for the article

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