Move over, Earth Day–a new holiday is trying to take your spot!
That’s right, this year, it looks like “Valentine’s Day” will be a little less red and pink and a lot more green thanks to the cast and crew of a romantic comedy set to open this weekend.
The movie “Valentine’s Day” is all about love between people, but when the cameras stopped rolling, it was all about love for Mother Earth. During filming, The Warner Bros. film changed standard processes to support a more green-friendly approach. One such change: having the stars of the movie (like Patrick Dempsey, Jamie Foxx, Anne Hathaway, Ashton Kutcher to name a few) arrive in rented hybrid vehicles instead of limosines. Other initiatives included included “extensive use of solar-powered and biodiesel generators, reusable water bottles, hybrid vehicles and composting of food waste, among other steps.“
By the end of filming, “producers used 350 reusable water bottles, eliminating 21,000 plastic bottles and reducing carbon dioxide emissions by 67 metric tons, according to a ‘carbon audit’ by Warner Bros.”
Warner Bros. just may be starting a green filmmaking trend and here’s to hoping that other studios get hit by Cupid’s sustainable arrow.
Photo Courtesy of Istockphoto.com © John Gollop
By Erika Oglesby