Republicans are moving forward on their plan to kill health care reform, with a vote intended to repeal the law next Tuesday. But are House Democrats really trying to stop them? A quick look at their message is making many people wonder.
Via The Plum Line:
“The Patient’s Rights Repeal Act.”
At a House Dem leadership meeting last week, Dem leaders decided that this is the phrase they will officially use to brand the House GOP’s push to repeal health reform, aides tell me.
With House Republicans set to press forward with repeal next week, the idea behind the Dem talking point is to emphasize what repeal would take away from you — and to position the plight of the patient in the center of this battle.
Dems are gearing up for a major campaign against repeal, in hopes that it will give them another crack at selling the American public on the law by highlighting its most popular provisions and arguing that repeal would do away with them.
The effort by Dems to hit on a pithy phrase to brand the GOP’s repeal effort comes after Republicans have been remarkable successful in their messaging on health care. The two core talking points developed by Republicans — that health reform is a “job killer” and a “government takeover” — have both gained amazing media traction in the past two years, despite the fact that “government takeover” earned PolitiFact’s “lie of the year” award.
It remains to be seen whether “the Patient’s Rights Repeal Act” will enjoy similar success.
I, for one, am utterly underwhelmed by the branding of the anti-repeal campaign. It’s confusing, not direct, not clear, and frankly, really lacking in any sort of punch.
Want to quickly explain what the GOP is doing? Call it what it is, the “kill health care reform act.” The “bring back pre-existing conditions act.” The “let the insurers bankrupt you if you get sick act.” Or the “being a woman means extra premiums act.”
If those are supposed to be the Democrat’s “fighting words,” they’re definitely lin the featherweight category.