START A PETITION 25,136,189 members: the world's largest community for good
3,401,176 people care about Animal Welfare

How We’re Getting Duped Into Hurting Animals

How We’re Getting Duped Into Hurting Animals

As consumer awareness and concern about how animals are raised and killed for food continues to grow, the demand for “humane” products has risen. Numerous surveys have shown that animal welfare is a growing priority among the public and that we’re willing to pay more for products we believe are humanely produced.

Our demand for such products has led to the creation of a number of labels ranging from humanely raised, grass-fed and free-range to cage-free and humane-certified, among others. However, these labels don’t really mean much if our true goal is the humane treatment of animals.

In a video from Compassion in World Farming, marketing consultant Kate Cooper explains just how easy it is for companies and marketing wizards to play on our “willful ignorance” to make farming practices and animal products seem acceptable because we want to believe what’s on these labels.

Choosing words and using what Cooper calls the language of innovation to put a positive spin on production practices and products that we would otherwise turn away from if we had to think about the truth makes it easy for companies to continue to sell us animal products. Our desire to believe what companies are telling us about their products is supporting what she calls “systemized cruelty on a massive scale.” Something that isn’t being stopped only because we’re willing to look the other way.

The expressions of surprise and disgust from audience members are priceless.

According to the organization, the presenter was an actress, but the audience and message were real. The secret to the success of a system that raises, confines, mutilates, abuses and kills billions of sentient animals every year around the world is simply, in a word, us.

Producers add placating phrases to their labels, make slight improvements to a brutal system and push the idea of humane slaughter to try and convince us that they’ve stopped the harm, but in the end there is no happy meat, dairy or eggs regardless of what the label says.

Milk production is dependent on stealing milk that belongs to calves, who are promptly removed from their mothers whether or not they’re at a small family farm or a giant dairy farm. Females may go on to replace their mothers, while males are sold for veal production.

Even if products are labeled free-range or grass-fed for products made of cows, sheep, pigs or goats those animals will still be subjected to being mutilated without painkillers before being sent off to a gruesome slaughter. The U.S. Department of Agriculture loosely defines free-range beef, lamb and pork as coming from animals who have grazed or spent time outside, but doesn’t include specific criteria for space or time allowed outdoors.

Chickens and turkeys who are labeled as free-range or cage-free are only required to have “access” to the outdoors, but they could still be crammed into a warehouse-style building with a small door and may never get outside. They’re also subjected to painful mutilations before being slaughtered. Butterball, which has been exposed for cruelty to turkeys on multiple occasions and whose employees saw the first ever prosecution for cruelty to birds used in food production is an American Humane Certified company. Does that sound right?

For chickens used in egg production, regardless of how eggs are labeled, all egg-laying hens come from hatcheries that systematically destroy male chicks because they have no value to producers. While some may have better living conditions than others, they’re also subjected to painful mutilations and will be slaughtered at a fraction of their normal lifespans after their bodies are spent.

These advertising practices are helping companies deceive consumers and dupe us into believing that the mass production of animal products can be done humanely when they can’t. The only truly humane choice we can make to stop the suffering is to reject the humane myth and the current system that exploits billions of individual animals we don’t need to eat.

Read more: , , , , , , ,

Photo credit: Thinkstock

have you shared this story yet?

some of the best people we know are doing it


+ add your own
12:45AM PDT on Jul 20, 2014

Thank you for sharing!

5:54PM PDT on Jul 13, 2014

I became vegan about 2 years ago, after being a milk drinking vegetarian for over 30 years, after realizing that the suffering calves, cows, chicks, and hens were more important than my desire to consume dairy and eggs....

7:38PM PDT on Jul 2, 2014

Is there anything humans won't do to make a fast buck? Obsession with money and luxury is the root of a lot of problems!

6:50PM PDT on Jun 26, 2014

animal right should not be a duel standard we need to hold farms to the same standards we treat our pets

3:09AM PDT on Jun 25, 2014

It is still better to do something, rather than nothing at all. Education and raising awareness can do more than turning a blind eye to an ugly business.

12:11AM PDT on Jun 25, 2014

Kathryn O said earlier: "...go vegan or go home."

Since only three percent of the world's population happens to be vegan, are you proposing that the other 97 percent 'go home?'

I am not even sure of what 'go vegan or go home' really means.

10:35PM PDT on Jun 24, 2014

Vasu M, telling us that abortion and war is caused by eating meat has got to be the most ludicrous and nonsensical thing that I have ever heard.

While I realize that you are against pro-choice and you object to the concept of abortion, women obtain abortions for many reasons, such as rape, incest, poverty, medical reasons to name but a few. War is a complex subject but eating meat hardly comes close to the real reasons for war. No one invades another country to stake claim to their steak.

10:35PM PDT on Jun 24, 2014

Vasu M, when you state:

"...all I'm saying is, "God loves cows!" God does take care for oxen!

And once it becomes known that abortion and war are the karma for killing cows and other animals, "meat-eating pro-lifers" will have to stop blaming Democrats, feminists, liberals, the secular news media, etc. for abortion. The real cause of abortion is on their dinner plates... on their forks over knives!"

Vasu M, there are a number of vegans on the pro-choice comment boards that favour the women's right to choose when it comes to abortions. They don't eat meat, so that blows your fantasy land idea out of the water, not to mention reality itself. Do you really believe that stuff or are you merely saying it to be obtuse when it comes to the real reasons behind abortions and war?

1:33PM PDT on Jun 24, 2014


5:07AM PDT on Jun 23, 2014

Cruelty is without a doubt willful. The soul of our planet is bathed in the blood of our victims.

add your comment

Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

ads keep care2 free

Recent Comments from Causes

Time for people to bee alert no bees no nothing unless your into G.M.

What a disgusting piece of crap! Throw the book at him!

????? I say, CHANGE THE JUDGE! He should never been in a court...............

Story idea? Want to blog? Contact the editors!
ads keep care2 free

more from causes

Animal Welfare

Causes Canada

Causes UK


Civil Rights


Endangered Wildlife

Environment & Wildlife

Global Development

Global Warming

Health Policy

Human Rights

LGBT rights


Real Food

Trailblazers For Good

Women's Rights

Select names from your address book   |   Help

We hate spam. We do not sell or share the email addresses you provide.