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iCancer? New App Shows Smokers Their Lungs

iCancer? New App Shows Smokers Their Lungs

Trying to quit smoking? There’s an app for that. London marketing firm SapientNitro has just unveiled a new app that shows smokers a custom digital representation of their lungs.

AR Lungs asks users how long they’ve been smoking and how many cigarettes they smoke each day, then generates an image of their respiratory system. But the AR — which stands for “augmented reality” — also allows users to superimpose these digital lungs onto their own photo using a web cam.

“Whereas a nonsmoker will see healthy, pink lungs, someone who has smoked 15 cigarettes a day for 17 years, for example, would see a visual representation of the damage and discoloration their smoking has caused,” reports

While AR Lungs is no substitute for a doctor’s diagnosis, its developers consulted medical experts to create realistic graphics for the app. As Springwise points out, people who are in denial about the ill effects of tabacco can use AR Lungs to visualize the damage that smoking may have done to their lungs. By individualizing the image, the app may serve as a more effective motivator than similar graphics designed to encourage quitting.

Hopefully version 2.0 can include a digital cardiovascular system, a mouth and throat and other people.

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Image credit: Yale Rosen (Creative Commons Share Alike)

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2:49AM PST on Feb 23, 2015

Thanks for sharing such a great and informative post with all of us. Legion RDA

11:58PM PDT on May 23, 2014

It’s really very informative that I wanted ever, thanks for this.
vapor cigarettes

4:15AM PDT on Sep 16, 2011

Mrs must be a drinker as you forgot the stats on drinking and the huge related costs of dollars and lives.
Phil w.......thank you for helping to straighten the disinformation curve.

1:47PM PDT on Sep 8, 2011

good idea....

6:18AM PDT on Sep 7, 2011

great idea

12:21PM PDT on Sep 5, 2011

Interesting, those pictures might affect smokers a lot more than words

9:13AM PDT on Sep 5, 2011

Sorrrry, I wanted to say Rob and Jay B. XD
Totally ruined your names *embarrased*

9:12AM PDT on Sep 5, 2011

You are right, Job and Ray B, but the difference between drinkers and smokers is that drinkers can choose to hurt themselves only, while smokers hurt us all. A drinker could choose to sit in his house all by himself and drink all day long, and thus it is only his brain and his health and his time that will be wasted. A smoker, on the other hand, will eventually hurt us all, and hurt our environment as that disgusting smoke will one way or another reach us, and then he will waste everyone's health, everyone's natural resources, everyone's money and everyone's time on this planet.

5:40PM PDT on Sep 4, 2011

A.B. Ur right don't wana know.

11:36AM PDT on Sep 3, 2011

I agree with Phil W.

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