iCancer? New App Shows Smokers Their Lungs
Trying to quit smoking? There’s an app for that. London marketing firm SapientNitro has just unveiled a new app that shows smokers a custom digital representation of their lungs.
AR Lungs asks users how long they’ve been smoking and how many cigarettes they smoke each day, then generates an image of their respiratory system. But the AR — which stands for “augmented reality” — also allows users to superimpose these digital lungs onto their own photo using a web cam.
“Whereas a nonsmoker will see healthy, pink lungs, someone who has smoked 15 cigarettes a day for 17 years, for example, would see a visual representation of the damage and discoloration their smoking has caused,” reports Springwise.com.
While AR Lungs is no substitute for a doctor’s diagnosis, its developers consulted medical experts to create realistic graphics for the app. As Springwise points out, people who are in denial about the ill effects of tabacco can use AR Lungs to visualize the damage that smoking may have done to their lungs. By individualizing the image, the app may serve as a more effective motivator than similar graphics designed to encourage quitting.
Image credit: Yale Rosen (Creative Commons Share Alike)