If there was one clear lesson from the November 2010 election it is when women stay home from the polls women’s rights suffer. To try and prevent that from happening again, EMILY’s List, the nation’s largest resource for women in politics, held a conference call and webinar with EMILY’s List President Stephanie Schriock, WOMEN VOTE! Director Denise Feriozzi, and Democratic pollster Lisa Grove, to release groundbreaking quantitative research on independent women voters in battleground states.
This election cycle, EMILY’s List is researching independent women without college degrees, a critical bloc of swing voters this election cycle. The first round of this research relied on targeted online focus group discussions, which revealed that the images women associated with their elected officials’ failures were overwhelmingly male. These politicians were largely described as out-of-touch and disinterested in the bread-and-butter issues that drive most American households.
The findings released today built on that earlier research and were the result of telephone surveys conducted by professional interviewers that reached out to 950 likely independent female voters across 13 EMILY’s List battleground states: Arizona, Nevada, New Mexico, Connecticut, Massachusetts, Wisconsin, Minnesota, Iowa, Missouri, Ohio, Michigan, Pennsylvania and Florida. The poll was conducted June 6-11, 2012, with a margin of error is plus or minus 3.2 percentage points.
The data revealed that President Obama holds an eight point lead among this critical cohort of women voters, garnering 48% of the vote to Romney’s 40%, and that Democrats currently enjoy a seven-point lead in a generic trial race for Congress.
“In these tough economic times, independent women voters want candidates who will focus on putting them back to work, support equal pay, and protect vital programs like Medicare and Social Security,” said Schriock. “The Pro-choice, Democratic women who EMILY’s List support are exactly the kinds of candidates these voters are looking for – veterans, police chiefs, mothers, and community leaders who will fight for middle class families instead of creating partisan gridlock.”
The Democrats’ lead is due to their willingness to stand up for economic fairness by holding millionaires and billionaires accountable, and building an economy that works for the middle class. 71% of these women stated that the GOP attempt to block the Lilly Ledbetter Fair Pay Restoration Act is a convincing reason not to vote Republican. Those surveyed also prioritized retirement security and affordable health care access, and trusted Democrats to protect a woman’s right to make her own health care choices without government intrusion. 69% of women find the Ryan Budget’s cuts to Medicaid, Medicare, housing, and education as a convincing reason not to vote for Republicans.
The obvious common thread is that these independent women are concerned about economic issues because, each of these issues is about basic economic fairness. So long as Democrats stay on this message these are votes they should be able to capture.
Photo from JasonLangheine via flickr.