Sometimes the most forward looking among us come from the most unlikely places. I’m neck deep in the sustainable business realm, and delight in discovering and sharing new sources of inspiration and innovation with my audiences. And the most powerful mover of green ideological mountains and catalyst for action I’ve seen in 2011? A rancher from Kansas. Bryan Welch.
This former newspaper man turned publisher has had an eclectic background that has helped him develop a broad perspective that doesn’t have the blinders on when it comes to thinking about how living and doing business sustainably can happen.
He recently wrote a book called Beautiful & Abundant: Building The New World We Want, that eschews the dramatic eco alarm sounding and finger wagging that many books and people take, while at the same time not avoiding thinking about and looking at the challenges we face.
He has a clear framework for how to shape what you do and how you communicate it, that could very well be the glue that sticks all the disparate, supposedly separate groups of people in the world, together, in common cause.
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