Leaping Bunny Celebrates 15th Anniversary

Every year, millions of animals are subjected to cruel and unnecessary experiments to test the products we use every day from cosmetics to household cleaners.

Even though animal testing is not required by the FDA or the Product Safety Commission, and despite the fact that alternatives to testing exist, many companies continue with the practice. Even products that are simply labeled as “not tested on animals” or “cruelty-free” may have been tested by other companies, at the ingredient level or at certain stages of development making it confusing and frustrating for individuals who are trying to make compassionate choices.

In 1996, eight animal protection groups came together to form the Coalition for Consumer Information on Cosmetics (CCIC), which established an international certification program that requires companies and their ingredient suppliers to pledge not to test on animals at any stage of development and stay open to independent audits. CCIC manages certification in the U.S. and Canada, while the British Union for the Abolition of Vivisection manages it in the UK and members of the European Coalition to End Animal Experiments manage it in Europe.

15 years later, the logo that goes with this certification, that you may recognize as the one and only Leaping Bunny, can be found on products from over 400 companies from around the world to help consumers identify products that are really cruelty-free.

“There is absolutely no need to inflict suffering on animals for cosmetic, personal care and household products. By committing to use only products approved with the Leaping Bunny mark, consumers are helping to send a strong message to companies – that not testing on animals is best for business as well as ethics. Next year we hope to harness that same public will and finally end animal testing for new cosmetics sold in Europe with our petition at No Cruel Cosmetics,” said Michelle Thew, Chief Executive of the British Union for the Abolition of Vivisection.

TAKE THE LEAP!

Today, finding truly cruelty-free products is easier than ever and strong support of companies who have pledged not to test on animals sends a great (financial) message to companies who still do. To learn more about which companies do and don’t test on animals, visit the leapingbunny.org and sign the pledge to buy only cruelty-free products.

 

Related Stories:

FDA Approves Alternative to Animal Testing for Botox

Scottish Parliament Urged to End Animal Testing

Animal Experiments Increase in Labs

66 comments

Cindy Rhodes
Cindy Rhodes3 years ago

let's see more leaping bunnies on our product

Suzanne L.
SuzanneAWAY L.3 years ago

Previously signed the petition. TY for explaining this. I have gone to the No Cruel Cosmetics site, highlighted in the article, and looked up my country for products. Now that I know I have to look for the leaping bunny it will make it easy. I have always suspected that the "not tested on animals" line might be questionnable, simply because I know that a lot of brands use the same bases which they purchase from large chemical companies, and then add a few extras for the end product.

Duane B.
.3 years ago

Thank you for sharing.

frances r.
frances r.3 years ago

the leaping bunny can be found on superstores own brands also(which are vegan and cheap)such as superdrugs own brand,the co-ops own brand and some sainsburies own brands.plus look in health stores.

Margaret M.
Margaret M. F.3 years ago

Thank-you for the informative article. I have never heard of the Leaping Bunny line of products, however, I will do a little research & find out what to look for.

Margaret M.
Margaret M. F.3 years ago

Thank-you for the informative article. I have never heard of the Leaping Bunny line of products, however, I will do a little research & find out what to look for.

Margaret M.
Margaret M. F.3 years ago

Thank-you for the informative article. I have never heard of the Leaping Bunny line of products, however, I will do a little research & find out what to look for.

Jane Warren
Jane Warren3 years ago

thnx for this - didn't know before, but I will look for the leaping bunny logo now

Emily Drew
Emily Drew3 years ago

Iove leaping bunny!

Shalvah Landy
Past Member 3 years ago

Well I am now aware that the simple bunny logo I see here on products doesn't really stand for much...