Leaping Bunny Celebrates 15th Anniversary
Every year, millions of animals are subjected to cruel and unnecessary experiments to test the products we use every day from cosmetics to household cleaners.
Even though animal testing is not required by the FDA or the Product Safety Commission, and despite the fact that alternatives to testing exist, many companies continue with the practice. Even products that are simply labeled as “not tested on animals” or “cruelty-free” may have been tested by other companies, at the ingredient level or at certain stages of development making it confusing and frustrating for individuals who are trying to make compassionate choices.
In 1996, eight animal protection groups came together to form the Coalition for Consumer Information on Cosmetics (CCIC), which established an international certification program that requires companies and their ingredient suppliers to pledge not to test on animals at any stage of development and stay open to independent audits. CCIC manages certification in the U.S. and Canada, while the British Union for the Abolition of Vivisection manages it in the UK and members of the European Coalition to End Animal Experiments manage it in Europe.
15 years later, the logo that goes with this certification, that you may recognize as the one and only Leaping Bunny, can be found on products from over 400 companies from around the world to help consumers identify products that are really cruelty-free.
“There is absolutely no need to inflict suffering on animals for cosmetic, personal care and household products. By committing to use only products approved with the Leaping Bunny mark, consumers are helping to send a strong message to companies – that not testing on animals is best for business as well as ethics. Next year we hope to harness that same public will and finally end animal testing for new cosmetics sold in Europe with our petition at No Cruel Cosmetics,” said Michelle Thew, Chief Executive of the British Union for the Abolition of Vivisection.
TAKE THE LEAP!
Today, finding truly cruelty-free products is easier than ever and strong support of companies who have pledged not to test on animals sends a great (financial) message to companies who still do. To learn more about which companies do and don’t test on animals, visit the leapingbunny.org and sign the pledge to buy only cruelty-free products.