Have you watched the TheONECampaign’s Real “F” Word public service announcement? It is powerful, stunning, dramatic, intense. Care2 wrote about it last week here, and we are proud to be working with the ONE on their crucial effort to bring attention to the desperate situation in the Horn of Africa.
But it appears that the video is just too powerful for the body responsible for clearing television adverts for broadcast on commercial stations in the UK, since the committee has refused to approve it.
30,000 Children Dead In Three Months = Censored
That’s right. These regulators have censored a 60-second spot that aims to raise public awareness about the impact of famine in Somalia. How can any authority object to conveying the message that 30,000 children have died in three months and 750,000 more are at risk of starving to death?
If you haven’t seen the video yet, here it is:
Let’s get real here: ONE is campaigning to make the world see the terrible tragedy of what is happening in the Horn of Africa. And as the video explains, none of this had to happen. Drought is inevitable, but famine is not. We know how to prevent famine.
The ad is already being shown on TV channels in France and the United States.
Ad Highlights Plight of 750,000 People Who Could Die Soon
Here’s the response from Adrian Lovett, Europe Director of ONE:
“We think it is completely wrong and absurd that this advert has been banned from TV in the UK. ONE is not a political party and we have no political affiliation. We recognise the purpose of the broadcasting code is to keep political propaganda off British television, but our ad highlights the desperate plight of 750,000 people in east Africa who the UN warns could die before the end of the year.
What do you think? Would you ban this ad, and leave those children to die in the Horn of Africa?
Photo Credit: greenyodadude