If you want to know if sexism is still alive and well in our society today check out these two latest stories from Care2:
Between boxer skirts and sexy joggers I have had about enough this week until I came across another story dripping with sexism.
In Sweden, a lingerie shop called Change is making women employees wear name tags displaying both their bust circumferences and cup sizes. Susan Haglund, CEO of Change, says the tags were designed to help customers see what size might be right for what body type.
If that’s the case there are certainly other ways to do this like training employees to fit customers and providing fittings rooms like any other store would do. Having employees walk around with their bust circumference and cup size on display is wholly unnecessary to help customers pick the best bra and is completely demeaning for employees if you ask me.
What Do Employees Have to Say
“We have dirty old men coming into the shop looking at my cup size. Why should everyone get to know that? Guys selling underwear don’t have to show their size,” says one anonymous employee.
Another employee says, “I thought it seemed really weird, but I wanted the job as well.” She also reported that when she was hired she received a document stating that the name tag with sizes must always be worn.
Voluntary or Mandatory?
Haglund, however, tells a different story. She says the tags were actually suggested by the employees themselves and are completely voluntary.
“I don’t get why this would be seen as demeaning in any way,” says Haglund. “I am sure there are those that feel that way, but it is completely voluntary to wear a name tag with your cup size.”
But she does agree that this practice could be seen as demeaning so why not get rid of it all together?
As it turns out she may be forced to do just that. The Commercial Employee Union says the tags are a clear case of discrimination and are negotiating with the company to have them removed. According to the union, the tags could be in breach of Swedish law and plan to sue the company as they have refused to remove the tags themselves.
What do you think? Are the tags demeaning? Would you want to wear a tag displaying your bust circumference and cup size? I certainly would not.
Related from Care2:
Photo by meiburgin used under a Creative Commons license
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