“When it comes to animal care policies and processes, count on us to lead the way. In fact, we’re recognized by the world’s foremost experts in animal well-being as setting the standard for America’s pork industry – and we’re applying those same best practices to our global operations.”
~ Smithfield Foods: “Raising the Bar in Animal Care” (Smithfield Foods is the world’s largest pork producer and processor, and kills almost 30 million pigs every year)
During the past 200 years, animal exploitation – from backyard breeders to “factory farms” to circuses – has been steeped in the animal welfare paradigm. It is very difficult, if not impossible, to find any large corporation using animals or selling animal products that does not boast of either their own high standards of animal welfare, or the high expectations they have of their suppliers. In short, the animal industry actually promotes animal welfare, and that is largely because the animal welfare model overwhelmingly benefits industry – not only by providing guidelines which help producers to adopt a more effective business model, but also by assuring consumers that it is possible to breed, raise, exploit, and slaughter animals in an ethical way.
But what are considered “high standards” in animal welfare? High standards generally allow for any well-established industry practice that helps producers to exploit animals in an economically optimal manner, no matter how cruel, harmful, or painful. That is, any cruelty that promotes economically efficient use is acceptable (such as branding, castration, forced insemination, dehorning, detoeing, debeaking, mulesing, tail docking, teeth clipping, forced molting, and more); but cruelty above and beyond that which promotes economically efficient exploitation is considered to be a violation of industry’s “high” welfare standards. In other words, kicking and beating your animals because you enjoy doing so is not okay. Dehorning and castrating your animals without anesthetic because it makes them easier to manage is okay. This definition of “high standards” in animal welfare explains why industry can legitimately make such ludicrous claims in the face of cruelty so severe that most of us refuse to even look at it.
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