Sorry, Tim and mommy Tebow. It doesn’t appear as though there’s room for Focus on the Family’s propaganda on NCAA web turf.
Earlier this week, a Focus on the Family ad popped up on a National Collegiate Athletic Association website, much to the surprise and chagrin of many who don’t want ultra-conservative, evangelical christian views shoved down their throats while trying to catch the scores from last night’s games.
Not surprising, the uproar was immediate. After catching some serious flack from activists in the LGBT and women’s rights worlds, as well as NCAA faculty and athletic directors concerned FOTF’s anti-gay stance conflicted with the NCAA’s policy of complete inclusion, the Association decided to pull the ad faster than Tim Tebow can say Mark Ingram. (For those non-sports fans out there, Ingram beat out Tebow for last year’s Heisman Trophy.)
The FOTF ad showed a father and son with the words, “All I want for my son is for him to grow up knowing how to do the right thing.” (Sidenote: How is it possible that FOTF has the funding to pay for a Super Bowl ad, but not enough money to hire a quality writer?) Anyway, in FOTF language, the slogan is code for, “All I want for my son is for him to grow up to be heterosexual, receive no sex education through his teens, marry a WOMAN, have children, be vehemently opposed to abortion rights and gay rights, and oh, never consider a blasphemous divorce.”
NCAA standards state that advertisers “should be generally supportive of NCAA values and attributes and/or not be in conflict with the NCAA’s mission and fundamental principles.” The NCAA also maintains the right to exclude ads or advertisers that “do not appear to be in the best interests of higher education and student athletes.”
So apparently the NCAA doesn’t feel collaborating with a group of holier-than-thou, uber-conservatives who wish to strip rights from all those who are different from them, to be “in the best interests of higher education and student athletes.” Right on, NCAA. Right on.
No doubt the controversy surrounding Tebow’s Super Bowl ad played heavily on the NCAA’s decision. And if you remember, Care2 happily participated in that game, garnering nearly 15,000 signatures asking CBS to pull the ad.
But for the time being, I’ll simply tip my hat to the good ole NCAA and say, thank you for choosing what is right over the almighty dollar.
Now let’s just hope those nasty rumors circulating about CBS planning to run Focus on the Family ads during March Madness turn out to be false.
photo credit: thanks to aprilzosia via flickr for the pic