New Ads Kick Off 24 Hours Of Climate Change Action [Video]

It’s time to get real about climate change.

On September 14th, the world will experience a climate change action unlike any that have come before.

The Climate Reality Project (formerly the Alliance for Climate Protection) is poised to launch a broadcast designed to bring people face to face with the reality of the climate crisis and mobilize citizens to help solve it.

The campaign kicks off tomorrow night with 24 Hours of Reality, a worldwide, live streamed event. During the 24 Hours of Reality event, people all around the globe living with the impacts of climate change will connect the dots between recent extreme weather events — including floods, droughts and storms — and the man-made pollution that is changing our climate.

On the eve of this ground-breaking event, the Climate Reality Project has released a series of short but poignant new ads designed to highlight the urgency of the situation.

These ads don’t waste time with sad music, and images of polar bears and melting icebergs. Instead, they call each viewer out on our daily contribution to the climate crisis and the denial that has prevented us from taking action.

From Tonga to Cape Verde, from Mexico City to Alaska, the event will feature scientists, celebrities, business leaders and concerned citizens, along with former Vice President Al Gore. It will be broadcast live online over 24 hours, in 24 time zones and in multiple languages.

“Fossil fuel companies and their allies will go to great lengths to deny the fact that climate change is happening now,” said Maggie L. Fox, President and CEO of The Climate Reality Project. “But we have one powerful response: Reality. We will dedicate our resources toward educating and engaging the public about the reality of the climate crisis and helping build the global movement for change.”

As the impacts of climate change are growing more prevalent, so is the resistance to finding the truth and implementing solutions. Just like the tobacco companies that spent decades in denial that smoking causes cancer, oil and coal companies are determined to sow denial and confusion about the science of climate change, ignore its impacts and create apathy among our leaders.

The 24 Hours Of Reality event is the first step in a larger, multi-faceted campaign to tell the truth about the climate crisis and reject the misinformation we hear every day.

Visit to learn more about how to participate in this event, and help spread the word via social media.

Related Reading:

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irene fernandez
irene Fernandez4 years ago

Hating that I`m just reading this =( didn`t hear a thing about this here in Mexico

James Hager
James Hager4 years ago

good read, thanks!

Help me offset CO2 production by signing my petition

Shelby Hooyenga


Marco C.
Marco C.4 years ago

Climate nay sayers logic implies we should be able to eat our own feces too, after all we are not doing anything harmful and nothing we do could harm the environment. buon appetite!

Monica D.
Monica D.4 years ago

This sounds good. I hope it will help motivate people to reduce their climate chaniging emissions.

Tim Cheung
Tim C.4 years ago


Liz Edwards
Joan Edwards4 years ago

Fear mongering? Seriously? Scott, you need a reality check. Take look around you. Since the last ice-age the planet has been warming up. True, and natural I might add. But it has escalated drastically in the past 100 or so years. Due directly to human interjection. That's a fact.
We can't turn back now, either. We're stuck in it.
Money has complete control over us. It has blinded people to the world around them. Money kills compassion. Money kills empathy. The more money they have the more they have the need. It's called greed. They want the money NOW. PRONTO. "Keep digging, fellas. There's gotta be more where that came from." Right?

No, they will take too many innocents down with them. That includes what's left of the planet, environment as we kno(e)w it. Money doesn't listen. It speaks. Digging is easier, cheaper, than starting over with a different resource. This one's paying Now. Again, greed.
As long as money has control we will continue to burn.

Scott M.
Its wonderful e.4 years ago

Fear mongering and unsubstantiated info, really an infomercial for some of the products he is pushing. Book, green products and mostly Cap&Trade, that would make him a Billionaire.

Why does he never ever debate, or let anyone question his "facts" after all he did invent the internet.

john hall
john hall4 years ago

Yes the great hypocrite al gore who can't practice what he preaches and the fools that believe him. I wonder why al hypocrite gore hasn't sold his shares in one of the biggest oil company's yet a fool leading bigger fools.

Jennifer C.
Past Member 4 years ago

Good reading. Thanks.