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New Company Launches To Unjunk Candy

New Company Launches To Unjunk Candy

 

Check out the ingredients in candy next time you are waiting in line at the grocery store. Corn syrup and hydrogenated oils are two of the main ingredients in almost all candy. One new company, Unreal Brands, wants to offer an alternative. The company’s mission is to “to unjunk the world.” The company said in a statement that it is possible to “unjunk America’s junk food and still make it taste great, find it at the usual places, and not have to pay more for it.”

Just launched last week, Unreal Brands has five different candy products which contain no corn syrup or hydrogenated oils. Plus the candies have 45 percent less sugar, 13 percent less fat, 23 percent fewer calories, 149 percent more protein and 250 percent more fiber than leading brands on average. The company responsibly sources its ingredients, and all ingredients must be non-GMO. All dairy comes from grass fed cows that are not fed antibiotics and contains no added hormones. No artificial preservatives are added.

Unreal Brands tested hundreds of recipes and conducted almost two years of intensive research and development to develop its five products. World-renowned chef Adam Melonas is the company’s co-Founder and Chief Innovation Officer, and helped develop the recipes for the candy. “We knew that the junk that is in traditional candy is there for the candy company, and not for the consumer,” Melonas said.  “It’s there to make it cheap to manufacture and to keep the candy on the shelf for a long time.”

CVS will be the first to carry the candy, starting in July, in its 7,300 stores nationwide. Unreal Brands candy will also eventually be sold in Staples, Kroger, Target, BJ’s Wholesale Club, Walgreens, Rite-Aid and Michael’s.

American children consume way too much sugar

Candy is a $30 billion sector within the junk food industry that is growing by over $1 billion a year. It is little wonder that the candy sector is growing so fast as the sugar consumption of children and teenagers is considerable. An American Heart Association (AHA) study found that children ages one to three typically consume about 12 teaspoons of sugar a day, and children four to eight about 21 teaspoons a day. Teenagers typically consume a whopping 34.3 teaspoons a day. The American Heart Association released guidelines in 2009 which recommended that children under four  consume about four teaspoons of sugar a day, and children ages four to eight only three teaspoons a day. Teenagers should consume only five to eight teaspoons. As my German grandma used to say, “Mein Gott (my God)!”

Clearly, something needs to be done to reduce sugar intake by American children. Just telling children they can’t eat anything sugary will not work because children are remarkably resourceful. Perhaps allowing children to have the candy made by Unreal Brands in small amounts will effectively reduce their sugar intake. Of course, it all depends on whether children will eat the candy.

 

Related Stories:

Our Extra Weight Endangers Food Security and the Environment

Are Supermarkets to Blame for the Obesity Epidemic?

Are Artificial Sweeteners Safe? How Do We Know?

 

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46 comments

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12:30PM PDT on Jun 27, 2012

I don't eat many sweets but I'll have to try this just to see what it tastes like. This sounds like a good alternative for parents to give their children.

4:37PM PDT on Jun 25, 2012

that's awesome!

10:58AM PDT on Jun 25, 2012

Thank you

5:35AM PDT on Jun 25, 2012

Wonderful! Ever since I discovered Food Should Taste Good, which has the same philosophy for chips, I've hoped someone would come up with the same concept for sweet snacks. I'm looking forward to trying them.

6:06PM PDT on Jun 24, 2012

I think I'll have to stop at CVS tomorow & try a candy bar or whatever they have. I don't normally eat a lot of candy or shop at CVS because they're so expensive, but I want to try this candy. I checked their web site & the candy doesn't have much more sugar & carbs than an orange does.

My personal opinion on childhood obesity is that it's not all caused by the food they eat. A lot of it has to do with personal computers, video games & the boob tube. Parents need to turn off the boob tube & computers, unplug the video games & make the kids go outside & play. I grew up eating food that today isn't necessarily considered healthy, bacon, eggs fried in bacon grease, sausage, etc & we were not overweight because we weren't allowed to sit in front of the boob tube all day unless the weather was too bad for playing outside.

2:44AM PDT on Jun 22, 2012

Way to go.

6:25PM PDT on Jun 21, 2012

I'd love to try their candy.

3:54PM PDT on Jun 21, 2012

I like candy, having it every once in a while is fine, every day is another thing

2:38PM PDT on Jun 21, 2012

nothing wrong with candy/sweets people eat too much, just cut down....!!

2:38PM PDT on Jun 21, 2012

nothing wrong with candy/sweets people eat too much, just cut down....!!

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