Check out the ingredients in candy next time you are waiting in line at the grocery store. Corn syrup and hydrogenated oils are two of the main ingredients in almost all candy. One new company, Unreal Brands, wants to offer an alternative. The company’s mission is to “to unjunk the world.” The company said in a statement that it is possible to “unjunk America’s junk food and still make it taste great, find it at the usual places, and not have to pay more for it.”
Just launched last week, Unreal Brands has five different candy products which contain no corn syrup or hydrogenated oils. Plus the candies have 45 percent less sugar, 13 percent less fat, 23 percent fewer calories, 149 percent more protein and 250 percent more fiber than leading brands on average. The company responsibly sources its ingredients, and all ingredients must be non-GMO. All dairy comes from grass fed cows that are not fed antibiotics and contains no added hormones. No artificial preservatives are added.
Unreal Brands tested hundreds of recipes and conducted almost two years of intensive research and development to develop its five products. World-renowned chef Adam Melonas is the company’s co-Founder and Chief Innovation Officer, and helped develop the recipes for the candy. “We knew that the junk that is in traditional candy is there for the candy company, and not for the consumer,” Melonas said. “It’s there to make it cheap to manufacture and to keep the candy on the shelf for a long time.”
CVS will be the first to carry the candy, starting in July, in its 7,300 stores nationwide. Unreal Brands candy will also eventually be sold in Staples, Kroger, Target, BJ’s Wholesale Club, Walgreens, Rite-Aid and Michael’s.
American children consume way too much sugar
Candy is a $30 billion sector within the junk food industry that is growing by over $1 billion a year. It is little wonder that the candy sector is growing so fast as the sugar consumption of children and teenagers is considerable. An American Heart Association (AHA) study found that children ages one to three typically consume about 12 teaspoons of sugar a day, and children four to eight about 21 teaspoons a day. Teenagers typically consume a whopping 34.3 teaspoons a day. The American Heart Association released guidelines in 2009 which recommended that children under four consume about four teaspoons of sugar a day, and children ages four to eight only three teaspoons a day. Teenagers should consume only five to eight teaspoons. As my German grandma used to say, “Mein Gott (my God)!”
Clearly, something needs to be done to reduce sugar intake by American children. Just telling children they can’t eat anything sugary will not work because children are remarkably resourceful. Perhaps allowing children to have the candy made by Unreal Brands in small amounts will effectively reduce their sugar intake. Of course, it all depends on whether children will eat the candy.