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NOM Boycotting Starbucks Over Marriage Equality Support

NOM Boycotting Starbucks Over Marriage Equality Support


The National Organization for Marriage (NOM) was dealt another blow yesterday when the CEO of Starbucks said at a shareholder meeting that a decision to support marriage equality was “not a difficult decision for us.” Infuriated, NOM has now launched a “Dump Starbucks” campaign.

Howard Schultz, CEO of the Seattle-based Starbucks coffee retailer was prompted by two questions during a shareholder meeting on Wednesday, allegedly from people planted by the National Organization for Marriage, regarding the company’s support for Washington’s same-sex marriage law. Starbucks issued a notice in January that it supported Washington’s push for marriage equality.

Schultz replied to one question that, “In our view, through the lens of humanity, and being the kind of company that embraces diversity” marriage equality is an important issue, and Schultz received loud applause when he told the group that the decision to support same-sex marriage was “not something that was a difficult decision.”

When asked by yet another NOM affiliate, “Is it prudent to risk the economic interests of all the shareholders for something that might affect the private lives of a very small percentage of our employees?” Schultz responded that the value of the company “has a great deal to do with whether or not our people are proud of the company they work for and feel they are part of something larger than themselves” and that Starbucks has, since announcing its marriage equality support, continued to increase shareholder value without any kind of dilution of businesses growth.

You can watch a video of Schultz’s comments below:

Now the National Organization for Marriage has launched a Dump Starbucks campaign because they really didn’t like Schultz’s answer. The copy on their website reads:

We are urging customers across the globe to ‘Dump Starbucks’ because it has taken a corporate-wide position that the definition of marriage between one man and one woman should be eliminated and that same-sex marriage should become equally ‘normal’. As such, Starbucks has deeply offended at least half its US customers, and the vast majority of its international customers.


In many areas of the world where Starbucks does business, the concept of ‘gay marriage’ is unheard of and deeply offensive to cultural, moral and religious values.

In taking these actions, Starbucks has declared a culture war on all people of faith (and millions of others) who believe that the institution of marriage as one man and one woman is worth preserving.

A portion of every cup of coffee purchased at a Starbucks anywhere in the world goes to fund this corporate assault on marriage.

We urge consumers across the globe to join the ‘Dump Starbucks’ campaign.

It is misinformation that “Starbucks has deeply offended at least half its US customers” given that more than half of US citizens now regularly poll in favor of marriage equality.

The Human Rights Campaign released a statement calling NOM’s new action an exercise in bullying:

“NOM is falling back on their typical tactics. Starbucks has been a vocal supporter of marriage equality for loving same-sex couples — views that are in-line with the majority of Americans — and that enrages NOM,” said HRC President Joe Solmonese. “As a result, NOM is throwing a temper-tantrum and encouraging its few supporters to intentionally harm the economic well-being of Starbucks employees all over the world.”

Starbucks is not alone in joining the growing tides of Americans and corporations who support marriage equality. Other corporations that joined Starbucks in supporting the push for marriage equality in Washington State included Alcoa, Amazon, Google, Microsoft, Nike, and Vulcan.

“People like Brian Brown and Maggie Gallagher no doubt use products from the dozens of consumer-facing brands that have come out in support of marriage equality and against Proposition 8 on a daily basis,” added Solmonese. “They include Microsoft, Apple, Google, Alcoa, Nike, and top executives from companies like Yahoo and Facebook. Nonetheless, it appears NOM launched their ‘Dump Starbucks’ campaign on Facebook. Do they not have any Microsoft software in their office? Do they ban employees from owning iPhones?”

The National Organization for Marriage is an SPLC designated anti-gay group that, while claiming to only oppose gay marriage, has backed campaigns that would have rescinded or actively fought against civil union legislation. NOM has also repeatedly resisted and even flouted court rulings and state laws regarding sponsorship and campaign funding disclosure.

NOM is currently supporting Preserve Marriage Washington’s Referendum 74 drive to collect 120,577 valid voter signatures by June 6 in order to put the state’s new marriage equality law on the ballot.


Related Reading:

Gov. Gregoire Signs Washington Marriage Equality Bill

Microsoft Supports Marriage Equality in Washington

WA Lawyer Moves to Repeal Gay Marriage (Before It’s Even Been Legalized)


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Image used under the Creative Commons Attribution License with thanks to TerryJohnson.

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5:33AM PDT on May 4, 2013

Thank you for sharing.

3:15AM PDT on Mar 31, 2012

Well done, Starbucks!

9:12AM PDT on Mar 29, 2012

How many old white republicans are in the closet? I bet most of them!

8:05PM PDT on Mar 27, 2012

Who's up for a mocha? :)

4:46PM PDT on Mar 27, 2012

NOM, you're outdated. Find something better to do with your time.

8:04AM PDT on Mar 25, 2012

I knew I had a hankering for a chai latte...

8:54PM PDT on Mar 24, 2012

Thank you Starbucks and your board members, for formalizing your commitment to diversity.

If you don't drink their coffee products, they do have pastries, some fairly good snack & lunch options and teas. If all else fails - buy a gift card for someone who likes Starbucks.

8:53PM PDT on Mar 24, 2012

WHO cares..this group is nothing - just looking for a free press pass.

5:49AM PDT on Mar 24, 2012

Sounds like a trip to Stabucks is in order! :-)

3:56AM PDT on Mar 24, 2012

Starbucks pretty much failed in Australia due to our very stong cafe culture but I will support them from now on in.

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