The National Organization for Marriage’s international campaign to damage Starbucks over it’s marriage equality support is a dud if NOM’s new pledge numbers are anything to go by.
A week after the National Organization for Marriage (NOM), the nation’s most vociferous opponent of gay marriage, took its “Dump Starbucks” campaign abroad, the number of new people pledging to avoid Starbucks shops and its retail products has barely increased.
Approximately 2,000 new pledges, or less than 300 per day, were recorded on the group’s website since it expanded its online ad campaign to the Middle East, Indonesia and China. The campaign gathered 30,000 pledges during its initial U.S. only phase, or roughly 1,500 pledges per day.
Not only that, but LGBT rights groups in China created a counter-petition asking Chinese citizens to support Starbucks for backing marriage equality. In total, twenty-seven groups reportedly lent their support to the campaign and it is said to be still gathering momentum.
The embattled National Organization for Marriage was left reeling a few weeks ago after the Human Rights Campaign secured internal documents that showed NOM’s race-baiting, international strategy.
The US anti-Starbucks campaign has also been disastrous for NOM given that Starbucks sales have remained steady since CEO Howard Schultz said that the company supported Washington’s marriage equality law.