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NOM’s International Anti-Gay Starbucks Campaign Fails

NOM’s International Anti-Gay Starbucks Campaign Fails


The National Organization for Marriage’s international campaign to damage Starbucks over it’s marriage equality support is a dud if NOM’s new pledge numbers are anything to go by.

Reports On Top Magazine:

A week after the National Organization for Marriage (NOM), the nation’s most vociferous opponent of gay marriage, took its “Dump Starbucks” campaign abroad, the number of new people pledging to avoid Starbucks shops and its retail products has barely increased.

Approximately 2,000 new pledges, or less than 300 per day, were recorded on the group’s website since it expanded its online ad campaign to the Middle East, Indonesia and China. The campaign gathered 30,000 pledges during its initial U.S. only phase, or roughly 1,500 pledges per day.

Not only that, but LGBT rights groups in China created a counter-petition asking Chinese citizens to support Starbucks for backing marriage equality. In total, twenty-seven groups reportedly lent their support to the campaign and it is said to be still gathering momentum.

The embattled National Organization for Marriage was left reeling a few weeks ago after the Human Rights Campaign secured internal documents that showed NOM’s race-baiting, international strategy.

The US anti-Starbucks campaign has also been disastrous for NOM given that Starbucks sales have remained steady since CEO Howard Schultz said that the company supported Washington’s marriage equality law.


Related Reading:

Reactions to NOM’s Race-Baiting: This is a Game Changer

NOM Defends Against Racism Charge by Race-Baiting

Anti-Gay Group’s Race-Baiting, International Strategy Exposed

NOM Boycotting Starbucks Over Marriage Equality Support

Read more: , , , , , ,

Image used under the Creative Commons Attribution License with thanks to Mykl Roventine.

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8:20AM PDT on Apr 22, 2012

In the vernacular I believe this is refered to as an EPIC FAIL. If Starbucks hadn't have gone broke in Australia, and I could find one, I'd definite buy all my caffeine beverages from them, if only to stick it to NOM. (OM NOM NOM)

10:19PM PDT on Apr 19, 2012

Hate groups are going DOWN and that includes the Catholic/Christian ones, the GOP/KKK
and Neo-Nazis, Ted Nugent, and all people who hate women and dogs.

5:57PM PDT on Apr 19, 2012

Hate isn't supposed to win in an ideal world.......

2:42PM PDT on Apr 19, 2012

I have the right to be anti-gay!

11:48AM PDT on Apr 19, 2012


10:05AM PDT on Apr 19, 2012

Good news.

8:27AM PDT on Apr 19, 2012

LOL! This was absurd from the git-go, how many of the signatories were big Starbucks patrons to begin with, or even have one within a 10-mile radius? Silly things! Empty threat, pick on a huge well-known company to elevate your fringe hate group. Starbucks' ethics and morals run circles around NOM, they could learn a lesson or two about how to do the right thing from the company they chose to boycott. Starbucks is raising money to lend to grassroots businesses and non-profits to build up as opposed to trickle down. How many NOM corporate members/backers treat their employees as well as Starbucks treats theirs? There's the litmus, right there.

8:24AM PDT on Apr 19, 2012

I've begun drinking coffee because of this.

7:54AM PDT on Apr 19, 2012

Why can`t NOM be more wholesome and just wake up and smell the coffee !

6:41AM PDT on Apr 19, 2012

Given that they're losing their battles hand-over-foot, perhaps this organization needs to join forces with another bunch of losers; One Million Moms. How about One Million Noms?

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