As women continue to grow frustrated with a Republican party that believes that their rights come second to the desires of their religious base, more potential voters are turning away from candidates that they might have previously considered supporting.
Now, the president’s reelection campaign is ready to capitalize on that.
President Barack Obama’s campaign is sending out targeted mailers to women in battleground states, all talking up new health care reforms and how they will be benefiting women and their families. The advocacy promotion will end at the end of March with “a ‘Women’s Week of Action,’ campaign field offices will organize phone banks, campus activities, house parties and media events featuring local residents helped by the law,” according to the New York Times.
The new Affordable Care Act is expected to be especially beneficial to women, who pay larger costs for health insurance than their male counterparts. Women also have more likelihood of being turned down for coverage due to preexisting conditions, something that will be eliminated with the state exchange programs. And with the additional benefit of free contraceptive coverage, women and families will save hundreds of dollars a year in copays or even more expensive costs associated with terminating or bringing and unintended pregnancy to term.
It’s the latter issue that will be key to rallying up support for Obama. The birth control mandate has grown increasingly popular with independent women voters, a highly sought niche of voters for the campaign. And as more women continue to see the fight over contraceptive coverage as a women’s health issue — not a religious freedom issue as the Republicans try to spin it — more women are supporting the Democratic politicians supporting it.
Women tipped the 2010 election to Republicans. Now the Obama campaign is seeing if they can tip it back.
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