The push for women voters is on, ad President Barack Obama’s reelection campaign is on offense.
The campaign released a new ad over the weekend that slams Mitt Romney over women’s health issues. The ad, titled “Important,” features on-camera interviews with a host of women to emphasize the significance of access to contraception and funding for Planned Parenthood and was released just as the contraception mandate in Obamacare takes effect.
“This is not the 1950s,” a woman named Alex says in the ad. Later, she adds, “I don’t think Mitt Romney can even understand the mindset of someone who has to go to Planned Parenthood.”
Romney campaign spokeswoman Andrea Saul responded to Saturday’s ad with the following statement:
One day after the unemployment rate increased and we reached 42 consecutive months with a jobless rate greater than eight percent, it is not surprising that the Obama campaign would release a false ad in an attempt to distract from the effects of the Presidentís failed policies. Dishonest political attacks will not change the fact that President Obama has not turned around the economy, and his policies have hurt women and families all over the country. We tried it the Presidentís way, and middle-class workers have paid the price. Mitt Romney has a Plan for a Stronger Middle Class that will jumpstart the economy and bring back millions of jobs.
The commercial began airing Saturday morning in Ohio, Florida, Colorado, Nevada, North Carolina, Iowa and Washington, D.C.
The president holds a steady lead among women voters, but this latest ad buy suggests its a lead the campaign is not taking for granted.
Photo from jamesomalley via flickr.