One Million Moms Threatens GAP Over Gay Billboard
One Million Moms, the religious conservative group that objects to all things gay being shown in a positive light, is back again and this time they’re mad at GAP for a gay inclusive billboard.
But first we’ve got to clear up a little matter of the Mom’s telling one big whopper of a fallacy to start their current “action”:
Sales have dramatically dropped since JC Penney’s showed their “bold new marketing strategy” included pushing a lesbian spokesperson and same-sex couples in their advertising. JC Penney’s current marketing plan has done incalculable amounts of damage to this once family-friendly store. If they would quit pushing a deviant and unhealthy lifestyle and focus on product quality and value along with excellent customer service, their bottom line would be not be struggling.
Hopefully JC Penney’s (and other retailers) will listen to their long time customers now as JCP is reporting a bigger-than-expected loss and plummeting profits in the first quarter. The retailer lost $163 million in the quarter ending April 28. Numbers do not lie.
No, but the Moms seem quite capable.
The annual report is out and on a GAAP basis, the Company did report a net loss of $163 million or $0.75 per share. For the quarter they actually report an adjusted net loss, excluding some markdowns, of $55 million or $0.25 per share. One Million Moms offers absolutely no proof that JC Penney’s financial loss in the last quarter comes as a direct result of their partnership with Ellen DeGeneres, and it certainly can’t be as a result of their lesbian-inclusive May catalog which the Moms were apoplectic about just a few weeks ago.
This amounts to fabricating causes for a company’s tough quarter without a shred of evidence and blaming it on them “pushing a deviant and unhealthy lifestyle.” It’s disgusting rhetoric and I’m calling it out for what it is: bigotry, plain and simple. It’s also self aggrandizement that they even think they have such clout.
Now we can move on to the laughs.
Continue the Moms:
Speaking of companies who are choosing to be politically correct instead of focusing on selling clothes; GAP is also guilty. In Los Angeles, CA, GAP has a billboard located downtown that reads: “GAP- BE BRIGHT- BE ONE” with two homosexual men pressed together under a shared t-shirt. They are hugging each other and facing the camera cheek-to-cheek. “BE ONE” is in large letters which emphasizes the same-sex relationship.
Here’s the ad:
On with the Momage:
GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country.
Yeah, you bad, bad clothing brands. No more pocket money for you!
Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation.
Erm, they’ll all start sharing t-shirts? I don’t… what does that mean? Also the “culture war” is only a “culture war” because of the Moms’ ridiculous homophobia.
Christians should urge for the removal of GAP’s offensive billboard in Los Angeles and any other city where it is located.
Oh honey, if the billboard is in Los Angeles I think it’s a lost cause already.
GAP will also need to cancel any plans to use the “Be One” ad campaign elsewhere including store-front posters, its website, and in print magazine ads.
I like this though; the presumption that One Million Moms has the authority to simply say that GAP “will need to” do anything. I’m going to try it:
One Million Moms will need to provide evidence they have even close to one million members.
Last but not least:
GAP Inc. Brands approved this type of ad in public areas where families and children are sure to see it.
Well I’m guessing they could have faced the billboards out to sea where only sailors and surfers would catch a glimpse, but I reckon that would have rather limited the impact.
Please send your email to GAP now and let them know you are offended by their disrespect for family values and common decency.
Hear that? Gay people sharing a t-shirt offends their common decency.
One Million Moms, if gays wearing t-shirts offends you might I suggest you go live in a cave because, well, you’re not going to enjoy what the rest of us call an increasing reality of acceptance.
Image from public domain, no infringement intended.