We’ve written on Care2 before about racist anti-abortion ads, but this new Austin campaign, as described by Julie Sunday on RHRealityCheck, is particularly nasty. Julie points out a billboard ad which guides women to this website, which appears to be run by “Heroic Media,” which is in turn related to the Majella Society, which ran this ad during the season premiere of CSI:Miami last year.
Throughout this tricky web of affiliations is a constant theme of racist pro-life advertising, suggesting that minority women are more likely (whether or not they’re being sucked in by the evil pro-choicers) to have abortions and destroy their unborn children’s lives.
The video below is particularly egregious. Although, as Julie points out, they’re not coming out and saying that Planned Parenthood and other abortion providers are trying to wipe out African-American children, the handle under which the ad was posted is “PPAbortsAA,” which claims in its profile that “Planned Parenthood places abortion facilities in African-American neighborhoods.”
Strangely enough, since Julie posted about the website, the banner ad has been changed (before, it read “the most dangerous place for an African-American is in the womb,” and now it says, “the most dangeorus place for any child is in the womb”), and the text referring to Margaret Sanger’s eugenic plans has been removed. But the ultimate purpose of the site is still clear, and as Julie points out, “black women in Texas account for a lower percentage of abortions in the state (23.2%) as compared to the national proportion (35%), and this Guttmacher report shows that black Texas teens have an abortion rate less than half (20) that of the national rate of 44.”
That means that the crisis to which the site points (more obliquely now, but they still haven’t removed ads like “Ultimatum” which have clear racial undertones) is not about any real statistics – it has more to do with pressuring legislators and frightening women. And although they seem to have seen that explicitly racist advertising won’t get them anywhere, we still need to point out that subtle racism can be just as obvious.
Photo from Flickr.