Tigers, Orangutans, Greenpeace Cheer Mattel in Rainforest Victory


After half a million emails were sent by supporters, “Barbie has realised that toying with deforestation is no game,” declares Greenpeace. The activist group launched a Ken and Barbie-themed campaign in June to convince toy giant Mattel to break up with its packaging supplier Asia Pulp and Paper (APP) over logging in Indonesian rainforests, including the habitat of the endangered orangutan and Sumatran tiger.

Greenpeace’s Slideshow Tells the Full Barbie-Ken Deforestation Breakup Tale

(Advance the slideshow manually to watch the embedded videos. Use the arrows in the center rather than the play button on the left.)

Victory for Rainforests, Orangutans, and Tigers

“We are committed to advancing the use of sustainably sourced paper and wood fiber across our business, beginning with packaging,” said Lisa Marie Bongiovanni, vice president of corporate affairs at Mattel in a press release. “In developing these sourcing principles and setting goals, we applied a thoughtful and rigorous approach in evaluating our supply chain and identifying meaningful opportunities for continuous improvement.”

While some news outlets reported early victory when Mattel first responded to Greenpeace this summer, the experienced campaigners at Greenpeace were still pushing for a specific commitment from the toy giant. Besides dropping APP and other companies with questionable logging practices as suppliers, Mattel has committed to:

  • using recycled material or sustainable fiber in 70 percent of paper packaging by the end of 2011; and
  • increasing the recycled or sustainable content of its packaging to 85 percent by the end of 2015.
  • Finally, “Mattel will show preference, when feasible, for fiber certified by the Forest Stewardship Council.”


Missed the Earlier Installments of the Ken and Barbie Rainforest Packaging Conflict on Care2? Catch up with these stories:

Ken Dumps Barbie to Save the Rainforest, Protect Orangutans and Tigers

To Win Back Ken, Barbie Pledges to Stop Destroying Rainforests

Related Petitions:

Stop Poisoning the Boreal Forest

Save Ireland’s Forests

Photo: Ken & Barbie by flickr user littlewizard91

Love This? Never Miss Another Story.


Thomas Brueckner
Thomas Brueckner2 years ago

Spread th word Mattel to others.Thank you Greenpeace and Mattel for making a step forward and a little victory to stop deforestation the forest of OrangUtans and sumatran Tigers.They need their habitat to survive.

Muriel Servaege
Muriel Servaege3 years ago

Good news

Muriel Servaege
Muriel Servaege3 years ago

Good news

sondra oppedisano

I'm glad somebody is getting stuff done!

SeattleAnn S.
Ann S.4 years ago

Good job Greenpeace. Made a donation to you today for all your good work.

Alicia N.
Alicia N.4 years ago


Marcia Machado
Marcia Machado4 years ago

Good news

Zoe d.
Zoe d.4 years ago


Carole H.
Carole H.4 years ago

well done Greenpeace - very good, very funny and more importantly very effective. Great really cheered me up - thanks.

Simon P.
Simon Pearson4 years ago

Just shows what the fear of losing profits can do. A great pity that companies will not make moral decisions without being threatened with a backlash if they don't change their practices.

Right decision - Wrong reason.