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Tigers, Orangutans, Greenpeace Cheer Mattel in Rainforest Victory

Tigers, Orangutans, Greenpeace Cheer Mattel in Rainforest Victory


After half a million emails were sent by supporters, “Barbie has realised that toying with deforestation is no game,” declares Greenpeace. The activist group launched a Ken and Barbie-themed campaign in June to convince toy giant Mattel to break up with its packaging supplier Asia Pulp and Paper (APP) over logging in Indonesian rainforests, including the habitat of the endangered orangutan and Sumatran tiger.

Greenpeace’s Slideshow Tells the Full Barbie-Ken Deforestation Breakup Tale

(Advance the slideshow manually to watch the embedded videos. Use the arrows in the center rather than the play button on the left.)

Victory for Rainforests, Orangutans, and Tigers

“We are committed to advancing the use of sustainably sourced paper and wood fiber across our business, beginning with packaging,” said Lisa Marie Bongiovanni, vice president of corporate affairs at Mattel in a press release. “In developing these sourcing principles and setting goals, we applied a thoughtful and rigorous approach in evaluating our supply chain and identifying meaningful opportunities for continuous improvement.”

While some news outlets reported early victory when Mattel first responded to Greenpeace this summer, the experienced campaigners at Greenpeace were still pushing for a specific commitment from the toy giant. Besides dropping APP and other companies with questionable logging practices as suppliers, Mattel has committed to:

  • using recycled material or sustainable fiber in 70 percent of paper packaging by the end of 2011; and
  • increasing the recycled or sustainable content of its packaging to 85 percent by the end of 2015.
  • Finally, “Mattel will show preference, when feasible, for fiber certified by the Forest Stewardship Council.”


Missed the Earlier Installments of the Ken and Barbie Rainforest Packaging Conflict on Care2? Catch up with these stories:

Ken Dumps Barbie to Save the Rainforest, Protect Orangutans and Tigers

To Win Back Ken, Barbie Pledges to Stop Destroying Rainforests

Related Petitions:

Stop Poisoning the Boreal Forest

Save Ireland’s Forests

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Photo: Ken & Barbie by flickr user littlewizard91

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4:45AM PST on Mar 7, 2013

Spread th word Mattel to others.Thank you Greenpeace and Mattel for making a step forward and a little victory to stop deforestation the forest of OrangUtans and sumatran Tigers.They need their habitat to survive.

2:06PM PDT on Mar 23, 2012

Good news

2:05PM PDT on Mar 23, 2012

Good news

8:55AM PST on Nov 22, 2011

I'm glad somebody is getting stuff done!

7:27PM PDT on Oct 28, 2011

Good job Greenpeace. Made a donation to you today for all your good work.

1:02PM PDT on Oct 23, 2011


9:06AM PDT on Oct 21, 2011

Good news

6:51PM PDT on Oct 18, 2011


6:37PM PDT on Oct 18, 2011

well done Greenpeace - very good, very funny and more importantly very effective. Great really cheered me up - thanks.

3:19AM PDT on Oct 15, 2011

Just shows what the fear of losing profits can do. A great pity that companies will not make moral decisions without being threatened with a backlash if they don't change their practices.

Right decision - Wrong reason.

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