Well, so far no evidence has surfaced that self-appointed doomsday prophet Harold Camping or his followers have been selling indulgences, but a lot of other money has been changing hands in preparation for the prophesied May 21, 2011 Rapture.
While the buzz is that the world will end at 6 p.m. this coming Saturday, there are plenty of entrepreneurs and businesses (to use polite words) out there capitalizing on the hype to lay up treasures for themselves — not in heaven, but right here on earth. From billboards to beers, companies have been generating revenue by capitalizing on those planning for the forecasted apocalypse.
One of the most talked-about rapture merchandisers is Rapture Wear, a shopping site dedicated to help those aspiring to be perfectly-dressed for the end. The online catalog even includes a doctrinal statement and Scripture list if you want to read up on the rapture between transactions. For those looking for deep discounts, a Superior, Wisconsin jeweler held a 50% off “Second Coming Sale” on his entire inventory:
And for the ultra-prepared, we have those start-up companies who will care for the “left behind” loved ones in any raptured person’s life. Eternal Earth-Bound Pets assures your dog or cat will be taken care of for a mere $135 per “rescue”:
“You’ve committed your life to Jesus. You know you’re saved. But when the Rapture comes what’s to become of your loving pets who are left behind? Eternal Earth-Bound Pets takes that burden off your mind. We are a group of dedicated animal lovers, and atheists. Each Eternal Earth-Bound Pet representative is a confirmed atheist, and as such will still be here on Earth after you’ve received your reward. Our network of animal activists are committed to step in when you step up to Jesus.”
To keep your left behind family from worrying about you once you’ve gone off to your great reward, the You’ve been Left Behind email service will contact up to 62 of your beloveds with a notice that you’ve been raptured if you fail to log in to their databank for 6 consecutive days — all for $15 per year.
With only 5 days left until the May 21 deadline, it’s no surprise that as of the writing of this blog, Amazon.com shows only one copy of Steve and Evie Levy’s book How To Profit from the Coming Rapture: Getting Ahead When You’re Left Behind left in stock.
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