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Rapture Readiness: The High Cost of The End

Rapture Readiness: The High Cost of The End

Well, so far no evidence has surfaced that self-appointed doomsday prophet Harold Camping or his followers have been selling indulgences, but a lot of other money has been changing hands in preparation for the prophesied May 21, 2011 Rapture. 

While the buzz is that the world will end at 6 p.m. this coming Saturday, there are plenty of entrepreneurs and businesses (to use polite words) out there capitalizing on the hype to lay up treasures for themselves — not in heaven, but right here on earth. From billboards to beers, companies have been generating revenue by capitalizing on those planning for the forecasted apocalypse.

One of the most talked-about rapture merchandisers is Rapture Wear, a shopping site dedicated to help those aspiring to be perfectly-dressed for the end.  The online catalog even includes a doctrinal statement and Scripture list if you want to read up on the rapture between transactions. For those looking for deep discounts, a Superior, Wisconsin jeweler held a 50% off “Second Coming Sale” on his entire inventory:

And for the ultra-prepared, we have those start-up companies who will care for the “left behind” loved ones in any raptured person’s life.  Eternal Earth-Bound Pets assures your dog or cat will be taken care of for a mere $135 per “rescue”:

“You’ve committed your life to Jesus. You know you’re saved.  But when the Rapture comes what’s to become of your loving pets who are left behind?  Eternal Earth-Bound Pets takes that burden off your mind.  We are a group of dedicated animal lovers, and atheists. Each Eternal Earth-Bound Pet representative is a confirmed atheist, and as such will still be here on Earth after you’ve received your reward.  Our network of animal activists are committed to step in when you step up to Jesus.”

To keep your left behind family from worrying about you once you’ve gone off to your great reward, the You’ve been Left Behind email service will contact up to 62 of your beloveds with a notice that you’ve been raptured if you fail to log in to their databank for 6 consecutive days — all for $15 per year.

With only 5 days left until the May 21 deadline, it’s no surprise that as of the writing of this blog, Amazon.com shows only one copy of Steve and Evie Levy’s book How To Profit from the Coming Rapture: Getting Ahead When You’re Left Behind left in stock.

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Photo credit: WikiMedia Commons


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12:55PM PST on Dec 16, 2012

Thank you for sharing.

9:49PM PDT on Jun 1, 2011

I GAVE AT THE GATE. I GAVE THE MOST COSTLY I COULD GIVE AND THAT IS MY BEING. IT IS EASY TO BELIEVE LIKE JESUS. THE BEST WAY TO HONOR HIS MEMORY IS TO LIVE AS HE WOULD LIKE ME TO LIVE.

6:48AM PDT on May 28, 2011

I'm a Christian who got saved the week before Christmas and I'm still here and God clearly stated that no human would be able to predict the end of the world so BRING ON October 21, 2011. And when that day passes on BRING ON December 21, 2012. I can pretty much guarantee nothing will end.

2:42AM PDT on May 27, 2011

What happened? No rapture? And I was sure these people must have been right since they believe in the invisible man in the sky.Oh, well. Maybe next time eh?

10:17PM PDT on May 25, 2011

"The things you have in the USA! We're a lot more understated here in my country. But then, the percentage of Christians run below 50%, and the majority had never heard of or are unaware of this thing called "The Rapture". Or simply not interested."

You are so right, Sarah C. And there's a good reason for that. As I've mentioned, the entire "rapture" thing is relatively new, having begun in the mid-latter 1800's when, chiefly here in America, society fell under the influence of the "Great Awakening", a fundamentalist Christian movement. During this period, genuine theology and a serious spiritual education were shunned in favour of a literal (mis)interpretation of Biblical scripture. What was, to those with a real understanding of fact, clearly a metaphorical reference to the events of that day (Rome was the beast that rose out of the sea, Nero was the antichrist 666, etc.), became-- for those who took to the pulpit with only the ability to read-- some prediction of doom for the "near future". Despite the majority of religious leaders being in the know, they perpetuate the misinformation because it is, essentially, a goldmine. Just look at the profits the "Left Behind" series brought, not to mention all the evangelical books and Hollywood films dealing with the subject. That's why those in your country have hardly heard of it. Apparently your religious leaders are quite a bit more honest than those we have here. Cheers!

12:59PM PDT on May 24, 2011

A True man of GOD knows the WORD of GOD & therefore knows that the end of days is in GOD'S hands alone--try reading your Bible-Matthew 24!
I am amazed at the number of people who HANG on every word of someone who calls themselves a Prophet/Prophetess. Anyone can call themselves a Prophet/Prophetess! But the LORD says My Sheep Follow Me For They Know My Voice!

8:59PM PDT on May 21, 2011

thanks.

8:58PM PDT on May 21, 2011

A friend of mine says that if only the "pure of heart" are going to Heaven because of the rapture, then all the animals on Earth will go to Heaven and leave all us humans behind!

4:18PM PDT on May 21, 2011

Wow! Check it out! I'm not missing any idiots today.
I looked skyward yesterday and didn't se any floating a.. h...s!

12:52PM PDT on May 21, 2011

OK, so 6:00 pm...in which time zone? It's very hard to plan for these things without good data.

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Kristina Chew Kristina Chew teaches ancient Greek, Latin and Classics at Saint Peter's University in New Jersey.... more
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