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Rewards for Recycling: A New “Green” Currency

Rewards for Recycling: A New “Green” Currency

Who says being green doesn’t pay? Recyclebank has found a great way to motivate people to recycle: Reward them. By becoming a long-term contractor with various cities, this B Corp can track and measure a household’s recycling and quantify it into RecycleBank Points. These can then be used to shop with over 2,000 different businesses. Using the carrot, rather than the stick, Recyclebank has found a positive way to increase communities’ recycling and divert waste from the landfill.

Using monitoring chips embedded in assigned bins, every little bit is counted. No matter their level of awareness, anyone can contribute to making a difference. And with the ability to shop, who wouldn’t wish to participate? Recycling becomes a game and everyone’s joining in. Wealthy and lower-income households alike have benefitted from Recyclebank’s program. This just goes to show, everyone can live greener.

Another great program is Gconomy™, which rewards other sustainable actions like recycling e-waste, using alternative energy, improving water efficiency or riding public transportation. With this program, a growing number of people will begin to live more sustainable lifestyles on multiple fronts. Recyclebank has truly shown that incentives works.

Just as the business is based on the power of numbers, so was their decision to join the B Corp community. By uniting with similar companies,  Recyclebank hopes to create a more powerful, focused effort towards change. Each bottle recycled contributes towards a great movement of environmental responsibility. Each company certified adds to awareness of the need to redefine good business.

With the demand for sustainability only growing with time, Recyclebank looks forward to serving more communities. Every time a new city is added to their service, thousands of opportunities arise to divert more waste. Furthermore, as this B Corp moves into the energy space, trying to reward reduction in consumption, we can look forward to greater change. Recyclebank truly does a great job of simultaneously increasing awareness and action.

Join the movement, get some goodies, Better Know Recyclebank!


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photo credit: recyclebank
by Katie Kerr, B Lab

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3:28PM PDT on Apr 14, 2013

I love the idea!!! I hope every country adopts it. Thanks.

12:13PM PST on Jan 22, 2012


8:22AM PDT on Oct 21, 2011

This is an awesome idea i hope canada adopts and starts this program

8:56AM PDT on Aug 10, 2011

good info, India is waiting such venture.we are ready to promote this in India.we can be contacted at 91-9838685505

12:27PM PST on Dec 18, 2010

Would love to see this in the town I live in. If it keeps alot out of the landfill that would be great.

1:40AM PST on Dec 14, 2010

I could make Bank at the beach "':"'

12:07PM PST on Dec 7, 2010

As long as throwing things away is free and simple people wont change. So turn it around, make it kost to throw things away. We are no different from animals we like to get a reward for our efforts. Like dr Phil says whats in it for you? wel a few penny's would do the trick.

8:26PM PST on Nov 21, 2010

How about make it illegal to throw away recycling items? Cities use the revenue from recycling don't they? I hope so, I'd like the trash pick-up maybe once a month to reduce the amount of noxioius desail fuel from being spent. Plus those who compost, recycle plastic bags and plastic sheeting from cereal, chip bags at the grocery store, have extremelly little garbage.

12:30PM PST on Nov 21, 2010

This is would be great. It would also keep the copper thieves from tearing copper out of vacant homes.

9:43AM PST on Nov 21, 2010

what an idea - i hope it succeeds big time!

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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