START A PETITION 25,136,189 members: the world's largest community for good
START A PETITION
x
584,752 people care about Real Food

School Welcomes Health Expert: Ronald McDonald?

  • 3 of 3

Cheap Way of Marketing

Come to think of it, at $1,000 a pop for a captive audience, McDonald’s franchisees can make a tiny investment with big payoffs. This is a smart company, one that is clever at finding all kinds of creative ways to keep their name in the public eye and their food expanding our waistlines.

Clare Leschin-Hoar wrote for Care2 Causes about another tactic, courting influential bloggers. The tactic pays off handsomely — free publicity with a patina of integrity.

McDonald’s is certainly not the only food company to profit from tactics that put an unmerited shine on their products. They are also not the only company marketing unhealthy food to children.

But when they send Ronald McDonald into schools, ostensibly to promote health, they fall down the rabbit hole of Alice’s Wonderland, where things are not what they seem. And they cross over an ethical boundary.

Related Care2 Stories

McDonalds Says No to Sow Stalls

Food Giants Targeting Mommy Bloggers

Care2 Success! No More Pink Slime for McDonald’s, Burger King, Taco Bell

McDonald’s Will Include Fruits and Veggies in Happy Meals

McDonald’s Trials to Stop Using Styrofoam Cups

 

  • 3 of 3

Read more: , , , , , , ,

Photo credits: Thinkstock

quick poll

vote now!

Loading poll...

have you shared this story yet?

some of the best people we know are doing it

82 comments

+ add your own
2:31PM PDT on Aug 18, 2012

wow is all i can say here

8:23AM PDT on Jul 31, 2012

Mystifying and bizarre, would do well as a science fiction novel or horror movie.

3:28AM PDT on Jun 2, 2012

I'm glad that they are making some changes, as listed in the early part of the article. I don't expect our fast food places to 'go healthy'; they know that they would then 'go broke'. But just looking at the stats listed from their website - oy! Not to mention the 'healthy' oatmeal option, mentioned by another author, with a huge sugar content.

8:35PM PDT on May 26, 2012

thank you

1:28AM PDT on May 26, 2012

That's ridiculous!

9:21AM PDT on May 24, 2012

Grazie dell'articolo.

3:23PM PDT on May 14, 2012

Ronald McDonald as a spokesperson for health? Hahah, very funny.

1:44PM PDT on May 14, 2012

I don't even know what to say to that

9:12AM PDT on May 14, 2012

With this statement of "McDonald’s has definitely been making some good moves lately. They are adding fruits and vegetables to Happy Meals. They are discontinuing their use of pink slime. They are phasing out the cruel gestation crates that keep sows penned in tight quarters. They are testing paper cups to replace Styrofoam".

I guess for the so called dogooders that think they know what's best for us more so than we do. I don't think they will ever be truly happy until they can amass enough people to have McDonald's shut down!


9:12AM PDT on May 14, 2012

With this statement of "McDonald’s has definitely been making some good moves lately. They are adding fruits and vegetables to Happy Meals. They are discontinuing their use of pink slime. They are phasing out the cruel gestation crates that keep sows penned in tight quarters. They are testing paper cups to replace Styrofoam".

I guess for the so called dogooders that think they know what's best for us more so than we do. I don't think they will ever be truly happy until they can amass enough people to have McDonald's shut down!


add your comment



Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

Care2 - Be Extraordinary - Start a Care2 Petition
ads keep care2 free
CONTACT THE EDITORS

Recent Comments from Causes

My dad likes to tease me, and he was talking about his "binocular" vision, like a predator. and I pointed…

excellent explication of how willful misunderstanding can occur

ads keep care2 free



Select names from your address book   |   Help
   

We hate spam. We do not sell or share the email addresses you provide.