Cheap Way of Marketing
Come to think of it, at $1,000 a pop for a captive audience, McDonald’s franchisees can make a tiny investment with big payoffs. This is a smart company, one that is clever at finding all kinds of creative ways to keep their name in the public eye and their food expanding our waistlines.
Clare Leschin-Hoar wrote for Care2 Causes about another tactic, courting influential bloggers. The tactic pays off handsomely — free publicity with a patina of integrity.
McDonald’s is certainly not the only food company to profit from tactics that put an unmerited shine on their products. They are also not the only company marketing unhealthy food to children.
But when they send Ronald McDonald into schools, ostensibly to promote health, they fall down the rabbit hole of Alice’s Wonderland, where things are not what they seem. And they cross over an ethical boundary.
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