Here at Care2 we often tackle sexism in the issues we cover, but today’s dose of sexism has an ironic twist.
Enter Becky Quick, co-anchor of CNBC’s signature morning show Squawk Box.
At 7 months pregnant with her third child, Quick decided she needed a new car for her growing family. After doing some research she narrowed down her choices and headed to a local car dealership to test-drive her choices.
Turns out that purchasing her new car would be more difficult than she imagined. At 5 different dealerships, Quick faced the same obstacle over and over again – that obstacle being that she was a woman.
It didn’t matter that the car was going to be primary hers or that she had done all the research, at each dealership she visited the salesman always asked to speak to her husband when she asked to be shown a car. At one dealership the salesman actually introduced himself to the man standing behind her assuming he was her husband which he was not.
Did the car salesman introduce himself to Quick or ask her name? No.
When Quick asked questions about the car, the salesman directed all his answers to Quick’s husband, that is, until her husband asked him not to. Adding insult to injury, when the salesman took down her contact information he asked specifically for her home number saying, “Obviously you don’t have a work phone.” I guess someone doesn’t watch the Squawk Show every morning on CNBC.
Dismissing a woman at a car dealership like this isn’t just sexist, it’s bad business. According to CNW Research, women were the primary buyers of more than 44% of all vehicles last year and they influenced almost 80% of all auto sales.
Let this be a lesson to all the car salesmen out there. Sexism is bad business (and so not cool!).
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