Every year, 3 million healthy, adoptable pets are euthanized. And did you know that every year 8 million dogs and cats enter animal shelters? It is such a sad statistic. Luckily, The Shelter Pet Project hopes to change this! The Shelter Pet Project is a new campaign, sponsored by The Humane Society of the United States, Maddie’s Fund, and the Ad Council, that hopes to reverse this trend and find homes for these homeless, lovable pets.
The campaign has one unified goal, to increase pet adoption. They hope to reach the 17 million people who plan on getting a new pet this year, letting them know that shelters are the first and best place to find animal companions.
The Shelter Pet Project also has an awesome website with pet adoption resources, and also some great interactive media, like Pet Personals and an Adopt-A-Gram to help spread the word about this project.
Here is one of the great PSAs that The Shelter Pet Project has out to spread the word. Let’s help make adoption the first option!
The Shelter Pet Project