START A PETITION 27,000,000 members: the world's largest community for good
749,515 people care about Real Food

Slow Money – Investing in Things Closer to Home

  • 2 of 2

This is the story of Slow Money.

The idea behind Slow Money is wildly fundamental: we need to take some of our money, a tiny fraction of it to begin with, of course, out of the accelerating, increasingly volatile, abstract, and complex global financial marketplace, where we can never fully know what it is doing or who it is doing it to, and put it to work in things that we understand, closer to home, starting with small food enterprises. It is a sobering commentary on the modern circumstance that something so common sensical as “building the soil of a restorative economy”would be called a movement or, even, a revolution.

We are still small, but sprouting. 15,000 people have signed the Slow Money Principles. 2,000 have joined the Slow Money Alliance, a national network and emerging group of eleven local chapters that are facilitating the flow of millions of dollars into scores of small food enterprises around the country. Six hundred people attended our second national gathering last year in Vermont and $4 million was invested in 12 of the small food enterprises that presented there. A local, organic food home delivery service. An organic creamery. An organic beverage start-up. An inner city farming project. And many more. Since then, $5 million has flowed into dozens of small food enterprises through 11 emerging Slow Money chapters around the country.

This year’s national gathering in San Francisco was another step towards our ultimate destination: one million Americans investing 1% in local food systems, within a decade.

Each one of us can take a small step towards fixing our economy from the ground up, a first step in the rewarding, hopeful and mind-UNnumbing process of bringing money back down to earth.

  • 2 of 2

Read more: , , , , ,

Photo credit Slow Money

have you shared this story yet?

some of the best people we know are doing it


+ add your own
6:04PM PST on Feb 27, 2015

i love the idea of slow money. i only wish i heard about it years ago!

8:33PM PDT on May 26, 2012

thank you

5:57AM PST on Nov 16, 2011

What youare doing is great and I even think this can be real ay out of the difficulties we now face globally

7:55AM PST on Nov 9, 2011

very nice article

11:29AM PST on Nov 7, 2011

I'm a big local gal. Years ago I remember a story about "Trickle up", where people in poverty were given seed money to start a little business and it so made sense. This is the same idea and I hope people really continue to do that.

Whenever I have a choice I go local and it makes such a difference in so many ways.

8:34AM PST on Nov 7, 2011

Thank you Emily-

Thank you June T. It is surprising how few people understand how shopping locally matters. I am pleased that you support smaller businesses too; some will become bigger businesses and create jobs for people in your community - I know you get that. Thanks again!

6:33AM PST on Nov 6, 2011

Thanks for sharing

11:49PM PDT on Nov 5, 2011

Thank you for putting the global situation in light, using numbers. I am mathematically challenged, yet I can see that this all adds up to a big mess.

7:49AM PDT on Nov 4, 2011

Thanks for sharing. It's nice to know there are people out there who are at least trying!

7:46AM PDT on Nov 4, 2011


add your comment

Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

Care2 - Be Extraordinary - Start a Care2 Petition
ads keep care2 free

Recent Comments from Causes

They're so cute!

Larry O: What does a food company and puppy mills have in common? *shakes head* It is good to see…

my wife discovered organics when we had our first child 19 + years ago, who would want to feed their…

ads keep care2 free

more from causes

Animal Welfare

Causes Canada

Causes UK


Civil Rights


Endangered Wildlife

Environment & Wildlife

Global Development

Global Warming

Health Policy

Human Rights

LGBT rights


Real Food

Trailblazers For Good

Women's Rights

Select names from your address book   |   Help

We hate spam. We do not sell or share the email addresses you provide.

site feedback


Problem on this page? Briefly let us know what isn't working for you and we'll try to make it right!