Earth Day 2012 is just over a month away, and excitement is already building around the fourth release from Disneynature, a jungle romp simple titled Chimpanzee. The film follows an adorable young chimp named Oscar and his entertaining approach to life in a remarkable story of family bonds and individual triumph.
Each of the previous full-length Disneynature films have included a prominent partnership that allows movie goers to have an impact on the environment simply by purchasing a ticket, and this year is no exception. Given the film’s focus on chimpanzees, it’s only appropriate that the partner would be one of the chimp’s biggest advocates: the Jane Goodall Institute (JGI).
For every moviegoer who sees Chimpanzee during the film’s opening week (April 20-26, 2012), Disneynature will make a donation to JGI through the Disney Worldwide Conservation Fund in order to protect chimpanzees and their habitats, now and into the future.
“JGI has been working in Africa for almost 35 years following on from my research begun in 1960,” said Dr. Jane Goodall, DBE, founder of the Jane Goodall Institute and UN Messenger of Peace. “We are thrilled to extend our impact and efforts through this collaboration to support and celebrate such a wonderful film. Together, we can truly make a difference and are thrilled to have Disneynature join our efforts to protect chimpanzee habitats, care for orphaned chimpanzees in the Republic of Congo and educate a new generation of young people and connect them to nature.”
Image via Disneynature