Spotted at SxSW: A Bike That Can Read Your Mind

This past week kicked off the massive South by Southwest Festival in Austin, Texas. This week’s theme is Interactive, which means those involved in all aspects of our information-rich, increasingly mobile, and technologically advanced culture were on hand to learn from each other. One of the first panel discussions I attended sought to answer the question:”What if the Prius weren’t a car?”

Inspired by the Prius philosophy, the PXP Bike is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects an initiative developed to celebrate the Prius’ fist 10 years on the road, using its design principles to make the world, not just the road, a better place to be.

The Prius X Parlee (or PXP) Bike blends ground-breaking technology with eco-friendly materials to facilitate joyful use, even for those who wouldn’t consider themselves hardcore cyclists. Special design processes allowed its creators to minimize carbon waste while also creating a strong, more aerodynamic frame. Brake cables are placed inside the frame to eliminate drag.

Like the Prius, elements were positioned to facilitate connection between bike and rider so the two can exchange a flow of information. Yes, the prototype PXP includes smart phone integration for tracking speed, pace, and distance, but it’s something completely separate from the bike that really excited the crowd at SxSW.

The concept includes a helmet that enables the cyclist to switch gears through “thought-sensitive” technology. That’s right, we’re talking about a bike that can read your mind. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal and gives the rider the ability to shift gears just by thinking about it. The technology can be trained to remember GPS coordinates so that it will shift the same way each time you bike to work over the same terrain.

See the stunning PXP in action below:

Related Reading:

Riding A Bike Could Save Your Life [Infographic]

Why Building A Bike-Safe City Is Key To A Clean Energy Future

Occupy Wall Street Builds Bike-Powered Generators

Image Copyright: Beth Buczynski


Kathy Perez
Kathy Johnson4 years ago


KS Goh
KS Goh4 years ago

Thanks for the article.

Monica D.
M D.4 years ago


Vivianne Mosca-Clark

This sounds good. :)

Lydia Price

Intriguing. I wish there was more information on how it will discern your intention.

Judita Fatur
Judita F.4 years ago

Wow! Are they planning also to devise a kitchen stove that would prepare your favorite dish just by thinking of it?

Cindy B.
Cindy Black4 years ago

"See the stunning Prius... in action below!" So I waited, and waited... and all's I got was this guy sitting still on it, spinning the wheels. THAT'S the stunning action?! I feel very ripped off.

Cheryl B.
Cheryl B.4 years ago


Cheryl B.
Cheryl B.4 years ago


DonnaMarie Ayala
DonnaMarie Ayala4 years ago

Awesome, sure would like to know where they can be purchased.