A recent Thomson Reuters World IP Today report found women are 14 percent more likely than men to select environmentally-friendly packaging over conventional alternatives.
According to the study, World IP Today: Convenience vs. Conscience – Food Packaging in the 21st Century men are more inclined to choose the most convenient packages over those that are environmentally friendly, and women tend to do the opposite.
The report showcases the state of the food and beverage packaging industry by looking across a number of information sources, including patents, trademarks, scientific literature, litigation data and more.
The study’s findings show that convenient packaging is not just an indulgence, but reduces food waste, aids in portion control and makes food preparation easier for the elderly. The challenge is finding a way to serve convenience while offering consumers a believable way to make conscientious choices.
Advances in eco-friendly packaging have been popping up in many different markets, including food.
A New York company called Evocative Design has created a compostable alternative to polystyrene made from mushrooms.
Since 2005, Earthcycle has developed an innovative way to turn palm fiber waste into environmentally responsible packaging alternatives such as produce packaging, food trays and other applications.
Walkers, a popular division of PepsiCo UK, recently announced plans to use potatoes both inside and outside the bag in an attempt to make its packaging more environmentally-friendly.
And just last month, PepsiCo announced that it has developed the world’s first PET plastic bottle made entirely from plant-based, fully renewable resources.
The Reuters poll of 1,011 adults found that while women are more likely than men to select environmentally-friendly packaging, overall, people are fairly evenly split between conscience and convenience.
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Image found on Flickr's Creative Commons: scrapthispack