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Study Finds Women More Likely To Choose Eco-Packaging

Study Finds Women More Likely To Choose Eco-Packaging

A recent Thomson Reuters World IP Today report found women are 14 percent more likely than men to select environmentally-friendly packaging over conventional alternatives.

According to the study, World IP Today: Convenience vs. Conscience – Food Packaging in the 21st Century men are more inclined to choose the most convenient packages over those that are environmentally friendly, and women tend to do the opposite.

The report showcases the state of the food and beverage packaging industry by looking across a number of information sources, including patents, trademarks, scientific literature, litigation data and more.

The study’s findings show that convenient packaging is not just an indulgence, but reduces food waste, aids in portion control and makes food preparation easier for the elderly. The challenge is finding a way to serve convenience while offering consumers a believable way to make conscientious choices.

Advances in eco-friendly packaging have been popping up in many different markets, including food.

A New York company called Evocative Design has created a compostable alternative to polystyrene made from mushrooms.

Since 2005, Earthcycle has developed an innovative way to turn palm fiber waste into environmentally responsible packaging alternatives such as produce packaging, food trays and other applications.

Walkers, a popular division of PepsiCo UK, recently announced plans to use potatoes both inside and outside the bag in an attempt to make its packaging more environmentally-friendly.

And just last month, PepsiCo announced that it has developed the world’s first PET plastic bottle made entirely from plant-based, fully renewable resources.

The Reuters poll of 1,011 adults found that while women are more likely than men to select environmentally-friendly packaging, overall, people are fairly evenly split between conscience and convenience.

Related Reading:

New Tech Could Help Recycle Plastic Packaging
Think Outside The Shrink Wrap: Ways To Avoid Wasteful Packaging
Nine Year-Old Wins Award For Work In Sustainable Packaging

Read more:

Image found on Flickr's Creative Commons: scrapthispack

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5:15AM PDT on Apr 26, 2011


2:46AM PDT on Apr 20, 2011

Only my opinion here yet, when they say, "The study's findings show that convenient packaging is not just an indulgence, but reduces food waste, aids in portion control and makes food preparation easier for the elderly", that to me is fluff. The elderly know what they're doing as far as proportion size. It's just another gimmick to trick people into buying what looks a certain way and charging more for this packaging. If it "Aids in proportion control", why don't they just offer items that are already proportion control instead of zapping fruit, vegetables, etc with power-juice, hormones or any other thing they can get their hands on. Our society is taught that if a potato looks odd, don't buy it. So, "the people" want to control how a potato grows to make it more eye appealing to the public. People wake up! Nature is best; not some hot house!

12:39PM PDT on Apr 19, 2011

I love my canvas/reusable bags!

8:18AM PDT on Apr 19, 2011

Probably because more women do the household shopping, and are therefore more aware of packaging.

1:14AM PDT on Apr 19, 2011

leaning yes.

There are very few eco friendly packings here. We tend to use bio degradable bags as much as possible over plastic ones

4:35PM PDT on Apr 18, 2011

Why are those banana's in packages...? What a waste.

3:22PM PDT on Apr 18, 2011


9:20AM PDT on Apr 18, 2011

Women are more compassionate than men in general. Most volunteers are also women. That's not to say that men don't care. Just I find a lot of men have the attitude ''one can't save the world.'' Where I think more women think ''every little helps''

6:48PM PDT on Apr 17, 2011

thanks for telling the world

3:12PM PDT on Apr 17, 2011

I do the shopping in our house, and will have to go along with women are a lot better at it then men, actually I see it when I shop!

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