This Friday morning, Target announced that it had decided to pull its Valentine’s Day card with a very ugly message off the shelves. The card said “Stalker is a harsh word” in white letters on a red background on the front; inside, it said “I prefer valentine.”
As Kristy Welker, a Target spokesperson, wrote to Forbes in an email:
It is never our intent to offend guests with the products we offer and we take feedback from guests’ very seriously. We immediately made the decision to remove this card from our selection.
Welker also said that, if anyone saw any more of the cards in a Target store, they could notify the store’s staff to have them removed.
Care2 members helped to put on the pressure to have the card removed by signing a petition: Thank you!
Ginger Lee, the former porn star who is “most famously known” for going public about former Rep. Anthony Weiner trying to get her to cover up his suggestive sexts to her, joined in the online campaign to demand that Target remove the greeting card. According to Forbes, Lee has herself been a victim of stalking for the past two years and has had to get restraining orders against another individual; she said that she couldn’t “believe a multinational company that says they are involved in the community is making light of a terrible thing like stalking.” After seeing an image of the card on Tumblr on Thursday, Lee posted on Target’s Facebook page and Twitter feed and on her own Twitter and Tumblr feeds demanding that Target remove the cards and apologize.
A lot of people say that Valentine’s Day is over-commercialized and would rather do without the chocolate and roses. Each to their own — but I’d much prefer to get a card with pink hearts and a sappy, syrupy message than one with a sinister sentiment.
Thank you again to Care2 members for putting the pressure on Target!
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