Last year, SunChips (a divison of snackfood giant Frito-Lay) launched a 100 percent compostable chip bag (PDF) to much advertising fanfare and green blogger delight.
It didn’t take long for the ‘revolutionary’ packaging to backfire, however, as consumers complained that the compostable bag was simply too loud. Consumers have compared the SunChips’ bag noise to a “revving motorcycle”and “glass breaking” (Environmental Leader).
The company halted production of the bags, saying it would consider customer feedback and come up with a solution that would be friendly on the ears and the planet.
Now, after months of research and testing, the makers of SunChips think they’ve found a solution.
According to the Associated Press, the company found that if it used a different adhesive to put together the two layers of a bag – one which protects the food on the inside and one which carries the logo and labels on the outside – it created a sort of noise barrier.
The company’s first design gave off noise that registered at roughly 80 to 85 decibels. The new design dampens the noise to around 70 decibels, on par with its original packaging and most other chip bags.
You can hear (and judge) the difference for yourself on the newly re-designed SunChip website which markets the new bag with this video.
Image Credit: Flickr - cogdogblog