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Superbowl Win for Rescue Dog

Superbowl Win for Rescue Dog


The early votes are in, and one of the unlikely winners for this year’s Superbowl television advertising is Weego, a rescue dog featured in an ad for Bud Light.

Weego beat out several “A list” celebrities, including David Beckham, Matthew Broderick, Jerry Seinfeld, Jay Leno, and Elton John.

According to the Facebook page set up for him,  “Weego’s shelter and owner played a critical role in his  story. In celebration of his humble beginnings, Bud Light is joining forces with Weego to make a donation to help these animals in need and those that make animal rescue possible.”

The Animal Rescue Foundation is receiving some support from Budweiser’s parent, and tapping into the campaign to raise awareness about their work. This is certainly a nice change from the misguided smushed baby and Tibet ads from last year.

Dogs were featured heavily in this year’s advertisements, which is no surprise since they are more popular with the public than celebrities according to USA today, and probably much easier to work with.



Photo: screen shot from above Youtube video

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8:15AM PDT on Jul 30, 2013

thanks for sharing

9:26AM PST on Feb 12, 2013

Thank you for sharing.

2:44AM PST on Feb 12, 2013

What a creative idea?

10:45AM PDT on Jul 8, 2012

I loved this ad. I wish I saw more of it on TV. I might be inclined to start watching TV again if ads were more like this one.

7:04PM PDT on May 12, 2012

I wish the ad would have focused a little longer on the Petfinder information when it was on the cooler. Still, it's great that they said Weego was a rescue dog.

5:28AM PST on Mar 1, 2012

I liked the fact that the commercial was about a Rescue dog, but I think they ran that poor dog to death getting beer in the commercial.

7:34PM PST on Feb 23, 2012


8:11PM PST on Feb 16, 2012

Didn't see the super bowl or the ads this year, but this one deserves two paws up for Weego and bud Lite.

6:01PM PST on Feb 16, 2012

Any video that supports shelter dogs using shelter dogs that are treated well and have a good home are fine with me. Adopt, don't shop.

4:23AM PST on Feb 13, 2012

thank you

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