The early votes are in, and one of the unlikely winners for this year’s Superbowl television advertising is Weego, a rescue dog featured in an ad for Bud Light.
Weego beat out several “A list” celebrities, including David Beckham, Matthew Broderick, Jerry Seinfeld, Jay Leno, and Elton John.
According to the Facebook page set up for him, “Weego’s shelter and owner played a critical role in his story. In celebration of his humble beginnings, Bud Light is joining forces with Weego to make a donation to help these animals in need and those that make animal rescue possible.”
The Animal Rescue Foundation is receiving some support from Budweiser’s parent, and tapping into the campaign to raise awareness about their work. This is certainly a nice change from the misguided smushed baby and Tibet ads from last year.
Dogs were featured heavily in this year’s advertisements, which is no surprise since they are more popular with the public than celebrities according to USA today, and probably much easier to work with.
Photo: screen shot from above Youtube video