When we live in a time with a disappointing economic system and some of the highest unemployment rates our country has seen, people may find it difficult to contribute what seldom money they have to nonprofit organizations. It is a common trend to find individuals whom firmly believe in the mission of an organization or perhaps have personal ties with a group or a cause yet cannot comfortably donate their money due to financial limitations. Research for Good is an organization that responds directly to this problem.
Research for Good has a unique goal of providing people a new way to support the nonprofit organization of their choice without having to spend any of their own money. The organization acts as a bridge between marketing research opportunities based online and everyday people that want to donate but don’t have the financial means, through surveys. Research for Good has taken the millions of dollars that marketing research groups use to entice people to take surveys and gave it a purpose of supporting nonprofits. As stated by Sean Case, CEO of Research for Good, “We believe everyone has an opinion to give — so why not give it to support a good cause?”
Recently Research for Good worked with the Hershey Corporation in generating a large group of people to provide feedback on an upcoming advertising plan for the Milton Hershey School. Between Research for Good and several other nonprofit organizations such as ProjectHOPEFUL, a donation of over $10,000 was given to the Hersey Corporation to assist in educating, encouraging and enabling families who planned to adopt children with HIV/AIDS. Although Research for Good has numerous success stories such as this and will soon be expanding their works to an international level, they are constantly looking for new membership from both individuals and nonprofits.
If you would like to participate in Research for Good or know of a nonprofit organization that could benefit from this program, please visit www.researchforgood.com or e-mail firstname.lastname@example.org. They are always looking for new members and feedback!
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