B-Line, a B Corp since February of 2010, is a Portland, Oregon based trike-delivery company. Replacing the truck, the company offers environmentally-responsible delivery and advertising options to local businesses. The substitution of electric-assisted trikes for trucks reduces congestion and CO2 emissions, while providing local jobs. Despite their youth and economic pressure, B-Line has already managed to have a quantifiable impact. Completing over 3,000 deliveries, their business has reduced CO2 emissions by nearly 17,000 pounds. By retaining an environmental and community-aligned mission, this B Corp acts as a symbol and catalyst for positive change.
Applying creativity to modern, urban life, B-Line has found sustainable solution to businesses’ delivery and advertising challenges. By replacing trucks, B-Line offers an opportunity to easily decrease impact to a wide range of customers. Improved sustainability becomes accessible, user-friendly and simple. The fact that the organization “is operating and growing is a testament to a business model and paradigm shift in how people see clean technology,” says owner Franklin Jones.
Despite a focus on environmentalism, B-Line have not lost sight of the importance of community. They have extended their mission throughout the entire company, hiring a diverse team and promoting non-fossil fuel commutes. The trikes are also locally produced, further investing in the area and decreasing transportation costs.
Becoming a certified B Corp opened access to support in refining and committing to their core values. B Lab and fellow B Corps have provided a framework and guidance in building and sustaining a mission-driven company, despite a pressure-filled environment. Jones is a firm believer in sustainable businesses moving cities and communities. Utilizing the inspirational network of like-minded professionals, B-Line has been able to keep a strong leadership in prioritizing its mission and transform this belief into action.
As a newer and innovative organization, B-Line represents the next generation of B Corps. We are proud to include B-Line amongst our organizations and invite you to Better Know this B.
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