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Target, JAM’N 94.5 Use Cause Marketing to Help Kids Lift Heavy Load

Target, JAM’N 94.5 Use Cause Marketing to Help Kids Lift Heavy Load

I have a sad story to tell you, but it has an ending that will make you smile and give you hope.

Because my hospital serves families from some of Boston’s poorest neighborhoods, we get our share of children in our emergency room who are victims of neglect and violence. Sometimes it’s a toddler who arrives with a parent who’s relapsed on a heroin habit. They can’t care for their child anymore, and if there is no relative the child has to go to foster care.

Sadly, it happens a lot more than you think.

To help kids make the transition to their new homes, the caring people at my hospital created Pieces of Home. These good people collect new items like blankets, toys, stuffed animals, pajamas, even underwear (Remember, these kids aren’t going home again. They have nothing.) and sort them by age group from infant to teen and give them to needy kids in brand new back packs.

To help kids with this heavy lift the Target at South Bay in Boston and the city’s #1 hip-hop radio station, JAM’N 94.5, teamed up yesterday for a backpack collection drive.

The event was a huge success. We filled hundreds of backpacks.

The promotion the gang at JAM’N 94.5 did for the drive was incredible with Ramiro, Pebbles and Melissa plugging it daily and speaking passionately about the program.

Target was a gracious host, donated nearly all the backpacks we needed and put their South Bay retail team at our disposal for the event.

We also had other generous sponsors: ConverseLego Universe and Spinelli’s. And a big thanks to Bell Biv Devoe for stopping by!

The story behind Pieces of Home is a sad one, for sure. But thanks to Target, JAM’N 94.5 and all the people that donated, this is one dark cloud with a silver lining.

This article originally appeared on SelfishGiving.com and is republished here with permission.

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Photo credit: SelfishGiving.com

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52 comments

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9:42PM PST on Jan 2, 2011

Noted!!

3:51PM PST on Dec 26, 2010

Thanks for the article. It warms the heart to hear people doing good things.

3:44AM PST on Dec 26, 2010

This is great article

5:14AM PST on Dec 22, 2010

Thanks for the article.

2:37AM PST on Dec 22, 2010

What a blessing!

6:13PM PST on Dec 20, 2010

Thank you.

6:43AM PST on Dec 20, 2010

ty.

6:42AM PST on Dec 20, 2010

ty.

8:02PM PST on Dec 19, 2010

Thanx for post. God Bless these people who are helping in this area.

9:21AM PST on Dec 19, 2010

Target sure is a mixed bag....gee, like all us.

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Julie M. Rodriguez Julie M. Rodriguez is an arts, green living, and political writer based in San Mateo, CA. Her work... more
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