In addition to subsidies, the animal industry receives various other government handouts which contribute to the deceptively low prices of animal products. These extra “sweeteners” are in the form of extremely low costs for grazing animals on public land, and the purchase of surplus animal products for government activities such as the National School Lunch Program.
Given these huge economic gravy trains enticing Big Food to push animal products as relentlessly as Big Tobacco used to push cigarettes, it is no wonder they do so with such zeal. These powerful special interests are unlikely to be attracted to the strong market potential for environmentally-sustainable, healthy, and ethical vegan food. Indeed, we can expect them to use every trick in the book to thwart efforts to move consumers in such a direction.
A large proportion of animal advocacy hours are currently dedicated to targeting the animal industry and the government with demands for greater social responsibility and tougher legislation. However, not only is it obvious that this approach is heavily flawed when examined according to the principles of demand and supply, but when you remember that Big Food – along with Big Oil and other huge corporate interests – control the government itself (including tax and subsidy policy makers), it becomes clear that we cannot influence such a powerful and heavily entrenched industry on any large scale – either directly or through government policy.
But again, there is one way in which we do have power over them. If we target our advocacy toward the consumers of animal products, by helping people to understand how and why to become vegan, we can actually help to shift demand toward vegan products and away from animal products and the extreme misery that they cause.
Angel Flinn is Director of Outreach for Gentle World – a vegan intentional community and non-profit organization whose core purpose is to help build a more peaceful society, by educating the public about the reasons for being vegan, the benefits of vegan living, and how to go about making such a transition.
Dan Cudahy is author of Unpopular Vegan Essays: Unpopular Essays Concerning Popular Violence Inflicted On The Innocent.…
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