Starting today, more than 300 The Body Shop stores in the UK will launch a global pledge to ban animal testing on cosmetics around the world and will spread the campaign throughout its store locations in an additional 65 countries over the next few weeks in partnership with Cruelty Free International (CFI).
According to CFI, this will be “the largest and most ambitious campaign ever to seek a global ban on the use of animals to test cosmetics” and is hoped to reach the store’s estimated 275 million customers.
“The Body Shop believes passionately that no animal should be harmed due to the demands of governments and regulators around the world. We have a long commitment to this cause, and unfortunately many people believe this issue is resolved and it is not. We are very proud to support Cruelty Free International’s campaign to achieve a worldwide ban on animal testing and encourage everyone to sign their pledge in our stores!” said Paul McGreevy, International Values and R&D Director of The Body Shop.
London-based CFI was established this spring by the British Union for the Abolition of Vivisection (BUAV) with the goal of bringing senseless and wasteful animal testing into the spotlight and to call on governments to enact a global ban.
Despite the fact that reliable alternatives are available, and the fact that hundreds of companies are successfully developing and selling vegan and truly cruelty-free products, millions of animals continue to to suffer and die an agonizing death behind closed doors at the hands of companies who refuse to give up the practice for nothing more than human vanity.
According to CFI, there has been some progress, but over 80% of the world still allows animals to be used in cruel experiments.
Although it is now owned by L’Oreal, The Body Shop is part of the Leaping Bunny program, the only standard that ensures that no animal testing occurred at any phase of product development. Even though some products are labeled as “not tested on animals” or “cruelty-free,” they may have been tested by other companies at the ingredient level or at certain stages of development.
“The Body Shop has been internationally renowned for its Against Animal Testing stance right from the very start. It has led the way with their efforts to bring an end to animal testing, and Cruelty Free International is delighted that The Body Shop is supporting us with our ground breaking campaign,” said Michelle Thew, Chief Executive of Cruelty Free International.
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