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The Boy Who (Maybe) Just Kept on Living: What is Pottermore?

The Boy Who (Maybe) Just Kept on Living: What is Pottermore?

2011 is turning out to be a big summer for Harry Potter fans. Of course, the last movie installment of the series, Harry Potter and the Deathly Hallows Part 2, will be released on July 15th. But it seems that J.K. Rowling has even more up her sleeve.

Rowling has publicized the existence of a new webiste,, which right now displays only web page with the cryptic message, “Coming soon” and Rowling’s signature. The content of the website is as of yet unknown– fans speculate that it could contain anything from the release of a comprehensive Harry Potter encyclopedia to the announcement of a new Harry Potter book or related series.

According to an article on TIME’s newsfeed, “In keeping with the magical world of Potter, no less than 10 Potter websites were given coordinates which related to a letter in the word ‘Pottermore,’ and ultimately gave away the website’s address.” The secrecy and hype surrounding this mysterious new website certainly indicate that whatever Rowling has in store will be of great interest to her fans. But what if Pottermore turns out to be a disappointment?

Harry Potter has been one of the most successful children’s book series ever written, in many ways– promoting literacy for kids, raising money for charities, and inspiring fan sites, box office-busting movies, and an entire theme park at Universal Studios. I wonder how much farther we can push poor Potter.

Having been one of those kids who counted down the days to the next Potter release and going to Borders at midnight to pick up my copy of the newest book, I can comfortably say that Rowling’s books made a huge impact on my childhood and are very close to my heart. I am loathe to see the series cheapened or exploited for more hype and profit.

Rowling will announce the purpose of Pottermore June 23, 2011 at 7:00 AM EST on Good Morning America.

My hope for Pottermore, whatever it might be, is that it will push Harry Potter in a new direction and avoid a mere replay of the world and characters that we all know and love. In the words of Albus Dumbledore: “It does not do to dwell on dreams and forget to live.”

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Image: digitalart /

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1:38PM PDT on Jul 11, 2011

I hope the movie has a better ending than the book.

9:14PM PDT on Jun 29, 2011

Love to read more!

10:05PM PDT on Jun 24, 2011

Sounds like she's going to be adding a sort of "director's commentary" to the books.

7:30PM PDT on Jun 24, 2011

Lets hope that it is new book that isn't as bad as the ending of the last one.I thought that JK Rowling had enough money?Is she missing the spotlight?

2:59AM PDT on Jun 24, 2011

The illustration at the top must have been chosen by somebody who has never read the books, or even seen the film. Is that the best they could do?

3:03PM PDT on Jun 22, 2011

Can't wait to find out what Pottermore is!!!

8:50AM PDT on Jun 22, 2011

She should keep writing books because her books have made kids WANT to read.

12:09AM PDT on Jun 22, 2011

I've read all the books and seen the movies, but if it continues it will end up like a soap-opera, and that would be a shame.

10:38PM PDT on Jun 21, 2011

The last chapter of the last Harry Potter was fairly lame. Now a book on Tom Riddles life seems feasible.

10:25PM PDT on Jun 21, 2011

I am a Harry Potter fan, and i am 68 years old. :) they do put a different slant on life and magic is wonderful. :) through the whole series being kind and supportive to friends and others was good to see. i will miss the series, and hope that will be others similarly done. One person suggested following them as they went on in their lives. that sounded good, but i don't think that will happen.

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