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The Easiest Green Choice You’ll Ever Make: Ban Bluewashing!

The Easiest Green Choice You’ll Ever Make: Ban Bluewashing!

Some green decisions are tough: Paper or plastic? Locally-grown but not organic, or organic but not locally-grown? The list goes on. But some green decisions are really, really easy, like “Water: bottle or tap?”

A report released today, World Water Day, by Food & Water Watch gives clear reasons to boycott the bottled stuff. Bluewashing: Why the Bottled Water Industry’s EcoFriendly Claims Don’t Hold Water takes the bottled water industry, led by giants Nestle, PepsiCo and Coca Cola, to task. These corporate behemoths are touting their product as environmentally friendly, when it is damaging to water systems and to the environment in general, while a perfectly good alternative is readily available in all U.S. homes and businesses. In 2008, 8.7 billion gallons of water were taken from the environment, bottled, and transported all over the world. Production of bottled water requires vast amounts of energy, petroleum, and yes, more water: a 2006 study estimates that for every gallon of water that is bottled, two more gallons are expended in the production and bottling of the beverage.

I speak as an erstwhile bottled water addict, used to downing a liter a day and religiously recycling the bottle, all while knowing full well that it is lazy, unnecessary, and despite the advertising, not one iota healthier to choose bottled water. So many of us have been sold a bill of goods by the corporations who try to convince us of the virtues of purchasing the latest sparkling, spring-fed elixir. Yet the report points to NRDC studies showing standards for tap water in the U.S. are more stringent than those for bottled water. And while you and I may recycle, a 2006 study shows that only one out of every four water bottles was recycled–so millions of tons of plastic went straight to the landfill after that last gulp.

The companies selling bottled water are not meeting a demand, they are manufacturing one, as the newest release from Story of Stuff video creators  show us in The Story of Bottled Water. The video shows how bottled water makers scare us about tap water, fool us with pictures of pristine springs, and hide the environmental toll of creating, shipping and disposing of all those petroleum-based plastic bottles. The good news is that controlling demand is in our hands…we can vote with our dollars and send a clear message to the bottled water companies that the jig is up:

Maybe you’re with me in thinking: “Tap water? Meh!” –not very exciting, glamorous, or tasty.  Liven it up with a slice of lime or cucumber and pretend you’re at a fancy spa. Then spare a thought for the one billion people around the world who don’t have access to clean drinking water. Suddenly that inexpensive clear stuff flowing from your tap becomes very desirable, and you’ve won karma points for making the right, yet easy, decision.

So can we join in a pledge to “take back the tap?”  And take the next step to demand investment in clean tap water for all? Work to ban purchase of bottled water by our city, school or business? Here’s an environmental action that’s easy, safe and a winner for everyone…except maybe PepsiCo.

Learn more:
Care2 blogger Beth Buczynski gives 10 Ways to Celebrate World Water Day…today and from now on here.
Food and Water Watch asks water activist Matt Damon to support their position on the World Water Act here.

Take action!

Sign the Care2 Pledge to protect Water Quality here.

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Photo: Can we defeat the Bottled Water Army?
Tazytaz via iStockphoto

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87 comments

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10:07AM PDT on Jun 4, 2010

The tap water here is very poor quality so I buy a 2-1/2 gallon jug of water & fill my smaller bottles from it. I use those smaller bottles until they are no longer usable. Then I put them in the recycling bin & buy 1 or 2 more smaller bottles. If the utility company would provide us with better tap water, I wouldn't need the bottled water.

9:59AM PDT on May 16, 2010

This was very fine,entertaining and healthful.
All wa swell until "the jig is up" which refers to the hangings of people of color many years ago.
pat

10:11AM PDT on Apr 13, 2010

Save the planet that God gave us!

2:53PM PDT on Apr 10, 2010

everyone, please sign:

http://www.thepetitionsite.com/5/tell-obama-to-put-solar-panels-back-on-the-white-house

thanks so much

12:25PM PDT on Apr 9, 2010

If you don't like tap water, get a Britta pitcher or install a filter in your sink. There are ways to enjoy tasty water without wasting plastic.

2:25AM PDT on Apr 6, 2010

Thanks!

11:59PM PDT on Mar 31, 2010

I have a water cooler and get the 5 gallon jugs delivered. Each delivery, they also pick up the old bottles to reuse them.

I don't use the individual bottles anymore, but I'm just way too suspicious of our local tap water.

I live in a 200 year old city, the 3rd poorest in the US, and all visible infrastructure is so run down, with little to no money for repairs, that I have no idea how old the water pipes are or whether they contain lead or other toxic substances.

Even if the city can deliver somewhat clean water, I also don't trust the piping in this 100 year old house.

I know the plastic is bad, and the water still may not be totally pure, but when there's not really a good option, the lesser of two evils has to win.

2:59PM PDT on Mar 30, 2010

I've boycotted bottled water as much as I can. I buy a bottle about once a month, only because I forgot to take a 2 litre bottle with me when I grow for a drive out in the bush with my boyfriend. I live in the dryest continent, so we're educated to do so. In fact we're suppose to take 2 litres each. Why, because when you're 4w4 driving, you can get stuck & maybe for a few hours for help to arrive. When it rains, we collect water in buckets & a small water tank, then drink it. I feel really lucky we have a very good standard of our tap water.

9:34AM PDT on Mar 30, 2010

I can't after seeing rust coming out of my sink.

6:12PM PDT on Mar 29, 2010

Tap water in my city smells like chlorine. How is that good? I do use a filter for water I will heat but I can not afford a really good one. Anyone know a water filter that could go into an apt. that is affordable?

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