START A PETITION 27,000,000 members: the world's largest community for good
2,388,424 people care about Human Rights

Tiffany Target of Tribal Protests: Clash of Human and Environmental Concerns

Tiffany Target of Tribal Protests: Clash of Human and Environmental Concerns

Supporters of tribal people’s rights demonstrated today (February 3) outside Tiffany jewelry stores in London, Madrid, Paris, Berlin and San Francisco to protest the company’s support of Botswana government policies that provide water for wildlife but not for indigenous people on their ancestral lands. Demonstrators want Tiffany to stop all cooperation with the Botswana government until the Bushmen are allowed to exercise their right to water. The protests are being coordinated by Survival International; Bushman spokesman Jumanda Gakelebone stated: “Tiffany is supporting the government but ignoring the Bushmen. It should not be giving money to the government while we don’t have any water. Its money is being used to oppress us. This is our land and we love it.”

In 2002 the government evicted the tribesmen from their land, which is part of a huge nature reserve. That action was overturned in 2006 by a High Court ruling that allows the Bushmen to remain, however the Botswana government has blocked the tribe’s access to their water borehole, forcing them to go outside of the reserve–a 300 mile round trip–to get water.

The Bushmen were forcibly removed from their ancestral lands and forbidden access to the water that has sustained them for centuries. In the mean time a tourist lodge with swimming pool, requiring new boreholes for water, has been built within the reserve. This issue shows the challenge of truly just and sustainable actions: the wildlife needs protection, the indigenous people need protection, and ecotourism provides jobs and boosts the local economy. 

This is not a bad guy/good guy story, but a demonstration of the challenge of doing good in a complex situation; Tiffany has demonstrated responsible corporate behavior in other actions in Botswana. According to the Wall Street Journal, Botswana has long been a top producer of gem-quality diamonds, and Transparency International has rated it among the least corrupt major diamond producers. Tiffany is committed to using only diamonds certified by the Kimberley Process Certification Scheme, a UN-created system–of which Botswana is a member–that certifies certain sources as “conflict-free” diamonds. in 2007 Tiffany opened a diamond polishing factory in Botswana, where it provides training and jobs to 80 local workers. In 2008 the company gave $2 million for the construction of an HIV/AIDS facility in the Botswanan capital. The boreholes that Tiffany is funding through the government are of a new, solar-powered design, vastly reducing the amount of pollution from the old diesel-powered models.

It is often challenging to strike a balance between preserving the rights of wild life and preserving the rights of human beings, but in this case it seems clear that the Bushmen are as much a part of the Botswana desert ecosystem as the lions and wildebeests. Tiffany has done so much good work in Botswana…perhaps it could use its leverage to pressure the Botswana government to do right by the Bushmen as well.

Learn more:  Survival International describes actions you can take here.
Tiffany describes their social and environmental commitments here; you can send them an email here.

Read more: , , , , , , ,

Photo: Protesters outside of Tiffany in London on February 3.
© Marc Cowan/Survival; used with permission.

quick poll

vote now!

Loading poll...

have you shared this story yet?

some of the best people we know are doing it


+ add your own
7:54PM PST on Feb 27, 2010

Strange that the Tiffany company would even want to get involved.

10:27AM PST on Feb 23, 2010

thanks for is interestin g

1:31PM PST on Feb 19, 2010

do indigenous people have rights? they sure don't in the usa

7:39PM PST on Feb 16, 2010

I would suggest respectfully asking Tiffany's to intercede on behalf of the Bushmen and writing the government of Botswana to demand that the Bushmen be accorded their rights. I believe this two-pronged approach has the best chance of producing the appropriate and just results.

9:28AM PST on Feb 15, 2010

Well guess Tiff could give a Rolex to every member of the tribe? How much bottled water would they need and do they have trash cans they can use for the plastic bottle later? Does anyone know if they are allowed to use the pool? Government have it so hard trying to figure ways to take from one so others can have more. Its really hard to make a living stealing if everyone is watching you.

11:59PM PST on Feb 14, 2010


11:13PM PST on Feb 14, 2010

Thanks for informing me.

6:37PM PST on Feb 14, 2010

theft is theft. although I don't expect it to change.

2:42PM PST on Feb 13, 2010

There's no point in using the e-mail link for Tiffanys in the article above. They simply reply with a mailing address for the main office in USA. Best just to mail Tiffanys head office directly

11:07AM PST on Feb 11, 2010

interesting Ö.ö

add your comment

Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

Care2 - Be Extraordinary - Start a Care2 Petition
ads keep care2 free

Recent Comments from Causes

Pam, get your head out of your a$$, all I said was it's the end of boy scouts as IT'S MEANT TO BE, SCOUTS…

How long before some cowardly creep with too much money will be the first among his lowlife friends to…

Fascinating--- who'd have thought?

meet our writers

Kristina Chew Kristina Chew teaches and writes about ancient Greek and Latin and is Online Advocacy and Marketing... more
ads keep care2 free

Select names from your address book   |   Help

We hate spam. We do not sell or share the email addresses you provide.

site feedback


Problem on this page? Briefly let us know what isn't working for you and we'll try to make it right!