One Million Moms, the group who previously attacked JC Penney and Toys ‘R’ Us over their gay advocacy, has now taken umbrage over Urban Outfitters having two models engaged in a lesbian kiss in the chain’s April catalog.
Writes the Mom(s) in a release:
WARNING! The April 2012 catalog from Urban Outfitters has begun arriving in home mailboxes the last couple of days. On page two of this catalog is a picture of two women kissing in a face holding embrace! The ad and catalog are clearly geared toward teenagers.
Oh calamity of calamities, how could Urban Outfitters be so evil? They continue:
Before your child has a chance to read the newest Urban Outfitters…
Which is surely code for: “Before your innocent child manages to set eyes on this wanton display of lesbianism and is infected by the same-sex attraction cooties!!!”
… call to unsubscribe from their mailing list at 1-800-282-2200, and then throw it away.
I’m glad they didn’t say burn it though. Responsible ignorance, that’s what I like to see.
When you call be sure to let them know why you are unsubscribing. Tell them you will also no longer shop at their stores if you hear this type of advertising continues.
Yes, because we can all remember how well their boycotting Toys ‘R’ Us over Archie Comics and their hate campaign against Ellen’s JC Penney affiliation went. Very successful. Oh wait, best selling Archie Comics edition ever.
The content is offensive and inappropriate for a teen who is the company’s target customer.
Poor sentence construction aside, I can’t help but feel this is all a bit lame. Their call to action reads:
Please send an email letter urging Urban Outfitters to discontinue this ad and immediately stop the circulation of the catalog with the two women kissing or you will make a conscious effort to shop elsewhere.
Though if you end up in there unconscious it’s all good.
Also, suggest they refrain from using this type of advertising in the future. An apology statement from the company for sending an offensive catalog to people’s homes would be appropriate and appreciated by customers and families as well.
I expected the Moms to at least trot out a lie about how this might be “sexually confusing” for teens, but apart from using the word “offensive” a lot — and never proving why it is offensive — they’re giving us squat. It’s like they’re offended but they’re not quite sure why; they know they think lesbians are bad, but then this pair (as seen in the catalog) are just so darned pretty the Moms are all confused:
As a final thought, I would have supported a campaign against those shoes. They look painful.