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UFC Sponsor Says Stop the Anti-Gay & Sexist Language

UFC Sponsor Says Stop the Anti-Gay & Sexist Language

 

Ultimate Fighting Championship sponsor Anheuser-Busch has condemned the sexist and anti-gay language it says some fighters are using during the mixed martial arts competition.

Reports Advertising Age:

“We’ve communicated to the UFC our displeasure with certain remarks made by some of its fighters, and they have promised to address this. If the incidents continue, we will act,” the brewer said in a statement. A-B, which did not elaborate on potential actions, also stated that it “embraces diversity and does not condone insensitive and derogatory comments rooted in ethnicity, race, religion, sexual orientation, gender identity, disability, etc.”

The rebuke comes as the UFC is gaining mainstream exposure through support from major advertisers and a long-term TV deal with Fox that includes live prime-time matches.

In a statement to Ad Age, UFC said: “With over 425 athletes on our roster, there have unfortunately been instances where a couple athletes have made insensitive or inappropriate comments. We don’t condone this behavior, and in no way is it reflective of the company or its values.”

The UFC cites its actively encouraging fighters to participate in social media as part of the problem, saying that while the majority of its fighters express themselves responsibly via social media a few have made statements that have been unacceptable.

A blog called UFC = Unfit for Children has cataloged some of the issues Anheuser-Busch maybe referring to, including one case where fighter Rashad Evans appeared to make light of the Penn State scandal, saying to another fighter: “I bet you won’t put your hands on me. I bet you’ll be the first one to take a shot … cause I’m going to put those hands on you worse than that dude did them other kids at Penn State.”

The blog also highlights another incident where the UFC was forced to cut a fighter after he made a rape joke on Twitter.

Other commentators have noted incidents like UFC fighter Quinton “Rampage” Jackson urging a Japanese-speaking fan to say: “I’m a fag.”

You can see a list of other remarks as cataloged by UFC = Unfit for Children here.

Meanwhile UFC administrators are keen to stress that, while there maybe isolated incidents of fighters making such remarks, they do not believe this problem is widespread.

 

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Image used under the Creative Commons Attribution License with thanks to Kaloozer.

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24 comments

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12:03PM PDT on Sep 13, 2012

shouldn't these guys be on the side of the fans?

12:32PM PDT on May 5, 2012

We do have free speech here in this country. when did that change? Why is it the only people you can talk against are the Christians?

7:40PM PDT on May 1, 2012

"Isolated incident": noun, newspeak v.12; Of or pertaining to a widespread, systematic problem for which there is neither a convenient answer nor effective scapegoat. Example:
"Meanwhile UFC administrators are keen to stress that, while there maybe isolated incidents of fighters making such remarks, they do not believe this problem is widespread."

Also @Mark K. There's also such a thing as market pressure. So if you believe in a "free" market, then you should believe that if it is the will of enough of the customer base or enough of the general public that UFC rein in its warrior's pejoratives, and the business wishes to avoid negative PR and the resultant profit losses, it will do so.

12:29PM PDT on May 1, 2012

Good for them! Hate speech is NOT free speech, common sense people! Sheesh.

12:00PM PDT on May 1, 2012

good news that sponsors are taking such behavior this seriously

7:53AM PDT on May 1, 2012

Roseanne S got it in 1. If I could give stars she'd get a Super Mario amount of them.

This is the core of the issue. The use of female gendered terms as insults for Men, as if to be 'labelled' as feminine or in anyway somehow less masculine than you want to appear is a the worst thing that could happen.

The use of gendered slurs/pejoratives/insults needs to be addressed so that we can begin to understand the impact that it can have on the way we view each other, and the way that we view ourselves. Between how we force each other into these narrowly defined roles of gender essentialist forms, and the words we use to punish those who deviate from the norm the only ones to benefit are those who select the archetypes created in the media, and Patriarchy; of course.

May Day!!!

7:51AM PDT on May 1, 2012

Thank you for the article...

7:38AM PDT on May 1, 2012

We already have proper control for these statements... The first is called Freedom of Speech...the absolute right to say what you think regardless of how despicable or raunchy. Like many veterans I have bled to keep that in force... not to dilute it.

When that speech reaches levels of libel (written) or slander (spoken) the courts are more than capable to deal with it.

3:40AM PDT on May 1, 2012

Thanks so much

3:40AM PDT on May 1, 2012

Thanks so much

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