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Loading...Urban Decay Gets Cruelty-Free Status Back
Urban Decay, a well-known cosmetics company with cruelty-free and vegan products, took some serious heat from animal advocates and hundreds of its customers last month after announcing a plan to expand its line in China where animal testing is required.
The company has since reconsidered its plan and stated that it won’t be making any such move until it can do so without any animal testing involved.
After careful consideration of many issues, we have decided not to start selling Urban Decay products in China. While several factors were important in reaching this decision, ultimately we did not feel we could comply with current regulations in China and remain true to our core principles. We know there are many progressive consumers in China who would embrace an opportunity to purchase non-animal tested products – our hope remains that we have the chance to offer Urban Decay products to these consumers someday in the future.
After Urban Decay announced its plans in June, its cruelty-free certification was immediately removed by the The Coalition for Consumer Information on Cosmetics’ (CCIC), which runs the Leaping Bunny Program in the U.S. and Canada and requires companies and their ingredient suppliers to pledge not to test on animals at any stage of development and stay open to independent audits.
After Urban Decay announced that it would be canceling its plans, it was recertified by the CCIC.
“We are very happy with Urban Decay’s decision and appreciate that they came through with what we needed for recertification,” said CCIC Chair Sue Leary.
“This wouldn’t have happened without all the compassionate consumers who protested the company’s move into China. Clearly, there is a substantial market segment that makes buying decisions based on a company’s position on animal testing. Companies ignore that at their peril,” she added.
For more info on cruelty-free products, visit gocrueltyfree.org.
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Read more: animal cruelty, animal testing, ccic, china, cosmetics, cruelty-free, leaping bunny, success story, urban decay
Photo credit: Thinkstock
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271 comments
+ add your ownThank you for sharing.
very good, thank you
Wonderful! There is no need for animal testing.
Great news, I'm glad you have updated us.
Good news!
Good to know, thank you.
Good to know, thank you.
Well done Urban Decay. Why do you not extend your market to Africa instead and to South Africa in particular? If the price is right, consider me a potential client.
So happy when I heard this news!
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