It’s being called the most sexist ad of the 2010 elections.
Wesley Meredith, Republican, is challenging Margaret Dickson, Democrat, for the position of state senator in District 19 of North Carolina. Dickson is serving her first term in the North Carolina Senate after being appointed to represent the district in January 2010.
Now she’s running for election to keep her seat. Apparently her challenger, Wesley Meredith, is both desperate and extremely sexist. How could a person of integrity possibly vote for someone who sinks as low as to portray his opponent as a whore?
Take a look below, and you’ll see what I mean. (For the record, Margaret Dickson is a 60-year-old mother of three, a business woman who is married to family court judge John Dickson.)
If you would like to see the transcript, you can read it below the video, thanks to Care2 blogger Laura Smith-Gary.
Wesley Meredith Attack Ad
Video: A middle-aged white man in a mustache and collared shirt faces the camera. He’s surrounded by several “average American” people, none of whom are looking at the camera. There’s text on the screen (mostly obscured on the youtube video) reading “Paid for by Wesley Meredith For NC Senate.”
[click of sound starting] Voiceover: “…for state senate and I paid for this ad.”
Video: Shot of the back of a brunette woman’s head and faint image of her reflection in a mirror.
Voiceover (in a woman’s voice): “Incumbent Senator Margaret Dickson.”
Video: Woman applying mascara.
Voiceover: “Who does she really care about? Is it you, or is it just a charade?”
Video: Close-up of woman opening a gold-colored tube of bright-red lipstick, then applying the lipstick and blotting her lips on a tissue. The camera then moves to a close-up of the woman adjusting a “Margaret Dickson NC Senate” button on the lapel of her dark suit worn over a red shirt. In the final shot, small text on screen reads “JRCE: HB2, 2/10/03”
Voiceover: “Not once, not twice, but three times, busted using public office to help companies she owned.”
Video: The screen splits into three columns, each with a different picture. In the farthest right, there’s a close-up of the woman adjusting a diamond ring on her left-hand ring finger. Text at the bottom of the picture, apparently citing a source, reads “NC Utilities Comm. Docket no. p-100.” The second is a close-up of her clasping an apparently gold and diamond bracelet around her wrist. Text at the bottom reads “12/20/2009 Charlotte Observer.” The third shot seems to be cut off at the right edge — what we see is the back part of an ear against dark hair and part of a hand making a “putting in an earring” motion. Text at the bottom reads “WTVD-TV 12/03/09.” The pictures are revealed from left to right as the voiceover names her alleged crimes.
Voiceover: “Special deals. Insider trading. No bid state contracts. All for her own gain.”
Video: Close-up of women’s hands removing a thick wad of cash from her purse and placing it on a table. The outside bill in the role is a $100 bill.
Voiceover: “What does Margaret Dickson really care about?”
Creative Commons - Jon Curnow