British activists have blown the lid off the climate debate with a shocking video that shows climate doubters, including schoolkids, being blown up into bloody bits on screen.
10:10, the climate group responsible for the video, is promoting a global campaign to cut carbon emissions by 10 percent a year, starting in the year 2010.
During the 3+ minute clip (featured below) those who seem to doubt global warming are first told there is “no pressure” to participate in the campaign. But seconds later, they are literally blown up by teachers, coaches, and colleagues who disapprove of their lack of enthusiasm.
Is this clever viral marketing or an offensive misrepresentation of efforts to get people involved in the fight against climate change?
Climate change activists that have been gearing up for the (completely unrelated) 10/10/10 event sponsored by 350.org are apalled at the video, saying it strengthens the perception that environmentalists are judgemental and ruthless.
“It’s the kind of stupidity that really hurts our side, reinforcing in people’s minds a series of preconceived notions, not the least of which is that we’re out-of-control elitists. Not to mention crazy, and also with a completely misplaced sense of humor,” Bill McKibben, founder of 350.org, wrote on Grist.
Despite the backlash, the creators of the video are unapologetic.
From the 10:10 Global website:
“We wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.
“As a result of these concerns we’ve taken it off our website. We won’t be making any attempt to censor or remove other versions currently in circulation on the internet.”
Is the video genius or gross? Watch it below and share your thoughts in a comment.
Image Credit: 1010Global.org Facebook page
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